: Senior Analyst, Customer Growth & Retention

The Email Marketing team is responsible for driving customer retention and activation with the goal of maximizing customer lifetime value for our existing customers. Leveraging advanced machine learning models, deployed through our proprietary email platform, we partner with a multitude of cross-functional partners to deepen our relationship with our existing customers. We partner closely with data science, engineering, promotions, and creative teams to inspire, engage, and delight our customers with a world-class email experience.

What You'll Do


  • Own a multi-million dollar marketing channel, managing complex cross-functional partnerships and mining customer data to uncover insights that drive incremental customer lifetime value

  • Own and drive the channel roadmap, identifying, sizing, and continuously testing on the millions of emails we send every week and pursuing new opportunities for channel growth
  • Develop new ideas for platform innovation, and partner with engineering and product teams to prioritize and build new capabilities
  • Build, iterate and innovate on world class predictive models through collaboration with data science teams
  • Leverage deep analytics to root cause trends and develop strategic, data driven solutions to complex business problems

  • Partner closely with creative and content teams to build a library of high performing marketing assets that bring our customers back to site


What You'll Need:

  • 3-4 years experience in digital marketing, data science, management consulting, and/or corporate strategy with a heavy analytical emphasis
  • Proven record of high performance/achievement and driving impact; able to pivot quickly and deliver against daring targets & goals in a fast and rapidly evolving environment

  • Proficiency in analytical tools such as SQL, R, and Python
  • Strategic thinker with a customer-first mindset; a desire for creative problem solving
  • Persuasive and articulate with excellent relationship-building skills; able to communicate complex ideas effectively
  • Self-starter with an ownership mindset, relentless drive to execute and take calculated risks to drive growth


About Us

Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, were reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth, constant learning, and dynamic challenges, then youll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a place you can call home. Were a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair and world for all. Every voice, every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.