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Senior Analyst, CRM Analytics

Be a part of a game-changing team.

We are searching for a Senior Analyst to be responsible for monitoring, measuring, and improving the health and performance of our CRM Marketing. Through cross-functional collaboration and inventive metrics building, you will enable teams across our organization to make smarter, better, and faster decisions. Sound good to you? Join us.

What youll do as a Senior Analyst, CRM Analytics:

  • Work with a small team of CRM analysts responsible for monitoring business and customer performance for our various product verticals. Example areas include CRM campaign performance, new vertical and state launch planning, high-value customer analysis, state and sports trends, and competitive analysis.

  • Design and execute against a testing agenda to advance our overall CRM strategy.

  • Partner with operations, engineering, and data science teams to scale and automate core CRM functions.

  • Work closely with our CRM operations teams to identify areas of opportunity, align on key performance indicators, and measure performance.

  • Build and maintain a reporting suite to support critical initiatives.

  • Create high-quality presentations to communicate with key stakeholders across the business effectively.

  • Work cross-functionally across operations, promotions, product, and VIP to analyze customer behavior.

What youll bring:

  • 2+ years of business analytics or data science experience, ideally at a B2C company.

  • Expertise with Python, R, or other statistical programming languages.

  • Model building experience.

  • Ability to take complicated problems and build simple frameworks.

  • Comfortable presenting complicated data views to cross-functional audiences and senior leadership.

  • Strong experience with SQL and data visualization tools (i.e. Tableau)

  • Knowledge of statistics and hypotheses testing.

  • Bachelors degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline.

#LI-AM1 #LI-REMOTE

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DraftKings

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Company Profile

Number of Employees

1,000+ Employees

Open Positions

39

Location(s)

Boston, MA

Videos

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Employee Testimonials

"The inclusive spirit is a huge motivating factor to working at DraftKings. When you are working on a project as a team which most times is already fleshed out by product teams and managers and gone through reviews, at project kick-offs and review meetings, your ideas and opinions are heard and taken seriously. An atmosphere is created where giving an opinion which you believe is valuable is the organic decision you make."

Manasa Konidena   –   Senior Software Engineer

"Since my first day on the job, I’ve always felt like my ideas have been valued. Because DraftKings is so reliant on data-driven decision making, everyone in the company is willing to open up to your ideas if you have the data to back them up. Age, position, and experience have no negative impacts on how you are perceived at DraftKings, which makes for a very productive and collaborative workplace."

Tyler Dowse   –   Senior Product Analyst

"I've found that working with really intelligent people to build new products motivates me to continue our journey at DraftKings together. Learning and sharing a variety of knowledge with each other, and solving technical problems together keeps me really interested in the industry and makes me feel highly valued at DraftKings every day."

Ellen Kim   –   Senior Software Engineer

"The problems we solve are unique because we’re dealing with live sporting events. Most tech products deal with relatively predictable traffic, as where our traffic on an NFL Sunday could be significantly higher than any other day of the week and might vary drastically minute to minute based on the game."

Jessie Haffey   –   Senior Software Engineering Manager

"The first time I saw the engineering team work on a production outage, I was amazed by the deep understanding of our systems, the professionalism, and the urgency that my colleagues brought to the table. I have never seen anything else like it in my career as a software engineer."

Jeff Singer   –   Director, Software Engineering
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