: Senior Analyst, Content Marketing
222 Berkeley Street
Boston, MA 02116

Employee Testimonials


Were reimagining sports and technology.

DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too.

Where data, customer research, and content strategy meet.

Were growing rapidly and are searching for a Senior Analyst, Content Marketing to join our Internal Marketing Agency. You will partner with marketing channels to measure content performance, support the Insights team in analyzing complex data sets and translating them into actionable business decisions, and develop business cases to guide Agency strategy as it grows within our organization. Sound good to you? Join us.

What youll do as a Senior Analyst, Content Marketing:

  • Design A/B and multivariate tests to identify high-performing content and creative.
  • Work with content team to optimize investment and identify new opportunities.
  • Support the research function in defining the research agenda, survey design, and analyzing the resulting data to provide actionable insights.
  • Regularly synthesize a variety of customer data sources to report state of the consumer to internal product and operations teams.
  • Develop Tableau dashboards to track market share and competitive trends.
  • Support quarterly Brand Tracker analysis and report creation.
  • Perform deep dive insight analysis to discover customer behavior patterns.

What skills you will use:

  • A minimum of a Bachelors Degree in Statistics, Applied Mathematics, Engineering, Business Analytics, Economics, or a related field is required.
  • Masters Degree is preferred.
  • A minimum of 3 years of business analytics, research consulting, or data science experience is required. Experience in a online gaming company and/or an agency is preferred.
  • Must have experience measuring and optimizing a content marketing program.
  • Experience with Tableau, and Microsoft Excel.
  • Experienced in A/B and multivariate testing.
  • Deep knowledge of data science languages and advanced SQL is a plus.
  • Mastery of statistical methods is also preferred.

Who are we a good fit for?

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and were great at coming together to find creative solutions to some of techs most interesting problems. If that sounds good to you, join us.

Apply now

As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.

Were proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. Well never discriminate against anyones background or creed. If youre good at what you do, we want you to do it at DraftKings.

You may be required to become licensed through applicable regulatory agencies.


Employee Testimonials

Manasa Konidena
Software Engineer

"The inclusive spirit is a huge motivating factor to working at DraftKings. When you are working on a project as a team which most times is already fleshed out by product teams and managers and gone through reviews, at project kick-offs and review meetings, your ideas and opinions are heard and taken seriously. An atmosphere is created where giving an opinion which you believe is valuable is the organic decision you make."

Tyler Dowse
Business Data Analyst

"Since my first day on the job, I’ve always felt like my ideas have been valued. Because DraftKings is so reliant on data-driven decision making, everyone in the company is willing to open up to your ideas if you have the data to back them up. Age, position, and experience have no negative impacts on how you are perceived at DraftKings, which makes for a very productive and collaborative workplace."

Ellen Kim
Senior Software Engineer

"I've found that working with really intelligent people to build new products motivates me to continue our journey at DraftKings together. Learning and sharing a variety of knowledge with each other, and solving technical problems together keeps me really interested in the industry and makes me feel highly valued at DraftKings every day."

Jessie Haffey
Senior Software Engineering Manager

"The problems we solve are unique because we’re dealing with live sporting events. Most tech products deal with relatively predictable traffic, as where our traffic on an NFL Sunday could be significantly higher than any other day of the week and might vary drastically minute to minute based on the game."

Jeff Singer
Tech Lead

"The first time I saw the engineering team work on a production outage, I was amazed by the deep understanding of our systems, the professionalism, and the urgency that my colleagues brought to the table. I have never seen anything else like it in my career as a software engineer."