Job Post

Search Engine Optimization (SEO) Manager
Mendix
268 Summer Street
Boston, MA 02210
Mendix provides a platform and approach that helps enterprises innovate and digitally transform their businesses and industries. Nearly 4,000 organizations worldwide, including KLM, Medtronic, Merck, and Philips, rely on Mendix to build web and mobile applications to delight their customers and empower their employees. We experienced 78 percent growth in 2016 and are a recognized Leader by Gartner and Forrester in a red-hot market expected to exceed $15 billion by 2020.
 
While we live on different continents and work on different things, we are one team with a shared mission and set of values. We are passionate and strive for new heights, professionally and personally. We value hard work, accountability, and results.  Above all else, we believe in a culture of growth, respect, and fun.
 
We’re seeking a passionate Search Engine Optimization Manager who will be responsible for developing the strategy, measurement and execution of all SEO initiatives for Mendix globally. You will optimize all online content including Web pages, Blogs, PDFs, video and any online content. The successful candidate will have hands-on experience and a proven successful track record.  

Responsibilities

  • Define requirements, tasks, and resources associated to SEO strategy
  • Manage and execute implementation of SEO strategy
  • Communication to team, and management on strategy/project development, timelines, and results
  • Collaborate on strategy and goal definition for success
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and development
  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Develop and implement link building campaigns
  • Implement and administer search engine programs
  • Create SEO targeted content as needed (example resource pages, comparison pages)
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Regular reporting on SEO, organic traffic and YoY growth and goal tracking

Qualifications

  • 2+ years experience in Search Engine Optimization (SEO) and overall Search Engine Marketing (SEM)
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
  • Experience working with CMS and building/administering content in multiple CMS environments
  • Knowledge of HTML/CSS and website administration
  • High-level proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
  • BS/BA degree required
So, are you the brilliant Search Engine Optimization (SEO) Manager we're looking for? Join now!
Category: Marketing
Full-time

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