Company Description

Amwell is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. We offer a single, comprehensive platform to support all telehealth needs from urgent to acute and post-acute care, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 240 health systems comprised of 2,000 hospitals and 55 health plan partners with over 36,000 employers, covering over 150 million lives.

Brief Overview:

The Senior Content Associate reports to the Senior Content Marketing Manager and is responsible for creating an assortment of B2B content and communications to support lead generation, brand awareness and client success. You will develop meaningful cross-channel content around industry trends and value drivers, company differentiators, and key themes to meet strategic goals and objectives. The Senior Content Associate will develop a deep understanding of the different healthcare verticals we serveproviders, payers and governmentand clearly communicate key messages to these audiences. You will be involved in cross-functional collaboration and will partner with stakeholders including Product Marketing, Lead Generation, Market Insights, Growth Marketing, Design, Account Management and more. You will spend your time:

• Developing B2B content including emails, blog posts, web copy, webinars, case studies, client communications, and more
• Coordinating client engagement and education initiatives (such as virtual events and roundtable discussions) and developing supporting copy and content
• Gathering insights and developing relevant content for clinicians and other key audiences
• Reviewing and editing B2B content created by internal stakeholders
• Coordinating internally to streamline B2B content creation and bring Amwell's content marketing to life

If you are a self-starter with a passion for content development, wed love to hear from you.

Core Responsibilities:

• Plan and coordinate client engagement and education initiatives
• Develop content for key verticals, including health systems, health plans, government, and providers
• Support client communications, including newsletters, technical updates, customer support and provider communications
• Develop and edit B2B copy for product marketing, growth marketing, lead generation and social media initiatives
• Strategize and execute content strategies around web content and blog posts
• Support content release plans featuring webinars, case studies and whitepapers
• Creatively and strategically incorporate key themes and messages into content assignments
• Conduct interviews with internal stakeholders and clients

Qualifications:

• Bachelors degree in English, Journalism, Communications, or related field
• 3-5 years of content experience (B2B, healthcare, or health tech experience preferred)
• Superior copywriting, editing, communication and storytelling skills
• Direct experience developing both short and long-form B2B content
• Creative and energetic problem solver who thrives in a fast-paced, agile environment
• A demonstrated ability to drive projects, regularly report on progress/roadblocks, pivot quickly and manage competing priorities
• Excellent organization skills
• Passion to improve healthcare
• Healthcare industry experience a plus
• Content marketing experience a plus
• Experience using a marketing automation software such as Marketo or HubSpot a plus
• Familiarity with Wordpress a plus

Additional information

Your Team:

Should you join Amwell and the Communications + Content team, you can expect:

Amwells newly formed Communications + Content team brings together experts in consumer, B2B and communications content in an effort to centralize the creation and collaboration of content development. We support the full spectrum of marketing and communications content, from developing engagement campaigns for some of the countrys leading healthcare organizations, to telling client success stories through leading content communications strategies.

Working at Amwell

We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. Were a go-getter culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic. Our corporate headquarters are located in downtown Boston at 75 State Street in the heart of the city. In addition to the opportunity to build the future of healthcare technology and a great location, we offer:

• Unlimited Paid Time Off
• 401K match
• Competitive health, dental and vision insurance plans
• Pre-tax commuter benefits
• On-site gym free to use and open 24/7
• Prime office space with roof deck access and views overlooking all of Boston
• Caf lounge stocked with a wide range of complimentary snacks, coffee and other beverages.