6 River Systems (6RS) is a Shopify (SHOP) company leading the way to faster fulfillment. E-commerce changed the world and our solutions power winning warehouses of the future. Were revolutionizing warehouse automation with collaborative mobile robots driven by our cloud-based software.
As a Product Marketing Manager at 6RS, you will research, develop, and launch stories about our fulfillment solutions to communicate the business value for supply chain leaders and influencers. In this new position, you will:
- Craft the Product Story: Develop the core messaging, positioning, personas, and deal cycle needs for buyers and influencers
- Create Content to Tell the Story: Craft compelling, audience-specific messages and tools (product videos, customer success stories, web content, presentations, webinars, analyst papers etc.) to demonstrate the business value of 6RS solutions
- Align the Story Across Teams: Equip the Sales Enablement and Technical Training teams with the required messaging and collateral to build effective tools and training across all go-to-market functions
- Launch New Products: Successfully project manage and execute all New Product Introductions (NPIs) and feature / capability enhancements
- Drive Demand: Partner with Demand Generation, Regional Marketing, and Customer Marketing teams to successfully drive awareness and demand for new products, features and benefits
- Evaluate Outcomes: Establish metrics and monitor efficacy of initiatives to assess impact and make recommendations to adapt strategy and/or messaging as necessary
We're looking for a Product Marketing Manager with demonstrated success leading new product introductions, as well as:
- Experience gathering, consolidating, and communicating requirements
- You will have the ability to
- Translate individual use cases into a compelling go-to-market strategy
- Create awesome marketing assets for internal and external audiences (product videos, web and social content)
- Tailor messaging for different audiences, including Solutions Executives, Solutions Designers and Engineers, Customers Success, and technical teams
- Knowledge of search engine optimization (SEO) and how to optimize content
- Experience managing multiple projects
- Excellent listening skills with the ability to capture situational information, develop needs and implication through a variety of interactions
- Practical experience with Salesforce, Hubspot, or similar CRM and marketing automation platforms
Why 6RS? Recognized by the Boston Globe as a Top Place to Work
- Entrepreneurial spirit of a start-up combined with the stability of a global commerce company
- Competitive compensation packages and Shopify RSUs
- Company-paid health, dental, and vision coverage for all employees
- Paid holidays, vacation/sick time, and parental leave
- Annual 401k contribution from the company
- Lifestyle spending account
About 6 River Systems
Founded in Waltham, Massachusetts in 2015, 6 River Systems is a leading collaborative mobile robotics fulfilment solution and part of global commerce company Shopify. Founders Jerome Dubois and Rylan Hamilton were previously executives at Kiva Systems (now Amazon Robotics). The 6 River Systems solution is operating in more than 20 facilities in the U.S., Canada and Europe, fulfilling millions of units each week for companies including Lockheed Martin, CSAT Solutions, ACT Fulfillment, DHL, XPO Logistics, and Office Depot. To learn more, visit www.6river.com.
About Shopify
Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Headquartered in Ottawa, Canada, Shopify powers over one million businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples, and many more. For more information, visit www.shopify.com.
