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Head of Product Marketing & Go-to-Market, Flow

This position is also available for employment in these areas:

Draper UT, Remote - California, Remote - Colorado, Remote - Illinois, Remote - Massachusetts, Remote - North Carolina, Remote - Utah, Remote - Washington

Job Description:

The Opportunity

Pluralsights Flow team is looking for a Head of Product Marketing, who will help us transform how teams work with deep insight into their engineering workflow. Reporting to the EVP and GM of Flow, this person will lead teams of experienced product marketers and pricing specialists to build a holistic Flow story, message, and value proposition that will be shared with the market. This leader will partner with product leadership to deliver on defined go-to-market outcomes, create user and buyer personas, evaluate the competitive landscape, quantify market needs, and communicate a product vision and strategy to sales, customers, and the market. The Head of Product Marketing will also build and execute a pricing and packaging strategy that meets customer needs and enables us to capture market share. This leader knows how to partner with marketing and sales to generate demand for products and services. The ideal candidate has a persuasive communication style, outstanding eye for business, and deep empathy for our customers.

Who you are:

  • An inquisitive, strategic and critical problem solver who is always looking for how things can work better

  • Diligent, creative problem-solver: you find ways to build solutions that help customers realize value and deliver on their objectives

  • Passionate about business impact; you truly understand how to create new value for our customers, our experts, our shareholders, and our learners

  • An effective communicator, effective influencer, and collaborator. People trust and follow you. You trust them and encourage them to do their best work.

  • Innovative, data-driven and empathetic in how you lead your team and positively influence customers

  • Some who loves to win and brings infectious energy to the workplace

  • Developing future leaders and team members is a passion; you invest to coach and develop your team

What youll own:

  • All product marketing including: first call decks, customer stories, playbooks, tear sheets, other product marketing assets (videos, pre-built demos, etc.), and support of Pluralsight LIVE and other events

  • All GTM motions including: SKUs, pricing & packaging, value selling including professional services, battle cards, and sales plays across customer segments

  • Reporting and analytics around metrics that measure: demand gen, pipe by stage, win rates, competition, top deals and billings

  • Partner with Revenue leadership and Sales Enablement to ensure our account executives and customer success managers clearly understand the Flow product and value proposition

  • Collaborate with Marketing to ensure positive return on investment on variable marketing spend and pipeline generation meets and exceeds targets

Experience youll need:

  • Experience influencing cross-functional, interdisciplinary teams to successfully launch new products, including a broad range of experience across sales, marketing, product management and engineering.

  • Proven track record utilizing sales plays and effective marketing spend to generate pipeline

  • Deep understanding of B2B SaaS business model and the ability to effectively collaborate on sales conversations

  • You understand how to get the best from people and you have built successful teams and organizations from the ground up

  • Executive presence and onstage presence

  • The successful candidate has experience leading leaders of leaders

  • Comfort with shared accountability for go-to-market outcomes, including billings growth

EOE Statement

Be Yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

#LI-Remote

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Company Profile

Number of Employees

1,000+ Employees

Open Positions

9

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Employee Testimonials

Ellen Thompson Pluralsight

My 2.3 years of being a part of Pluralsight has been one of the most rewarding experiences for me both personally and professionally. I've been able to work with THE brightest and kindest people, all of whom are united together to change the world for the better. Pair this with the incredible benefits packages, extraordinary leadership team, and steady astronomical success? If you had asked me if it was possible to find a company like this ~2 years ago, I would've said no.

Ellen Thompson   –   Special Projects Leader

Shayna is passionate about advancing educational opportunities for everyone. She serves as a Director for Women Who Code in Boston, a teaching assistant for Girl Develop It and an instructor at General Assembly.

“Greater access to technical education is not only essential for empowering learners, but integral to helping our industry grow and bring in the diversity needed for businesses to evolve. Women and people from underrepresented backgrounds in tech need to be supported and empowered to grow in their roles.

Tech is changing (and has already changed) everything about our lives, and the more people involved in the creation and decision making, the better."

Shayna Cummings   –   Software Engineer

Isaac is an author, speaker, technologist and STEM education advocate, and currently leading the Pluralsight Skills Strategy team. He is active in STEM/STEAM initiatives, and is focused on improving lives through education.

"Pluralsight’s mission is my mission. I had an experience where I realized I wanted to do something about STEM education. Not just worry about it, not complain
that, ‘someone ought to do something,’ but to actually find a career path that will allow me to make a difference. I found Pluralsight, and the rest is history.

Doing things for myself makes me happy; doing things for others makes me joyful."

Isaac   –   Senior Content Technologist

A self-taught programmer, Maureen is a strong advocate for junior devs. She was pivotal in starting Pluralsight’s summer internship program, now in its second year, and is a teaching assistant for the organization Girl Develop It.

“The commitment to being a steward of our community, both in Utah and globally, is one of my favorite things about Pluralsight. We are all so fortunate to have the opportunities that we have, and as a company, we need to come together to help other people receive the same opportunities. We empower people from all walks of life to obtain the tools and skills needed to change the world. Creating pathways for success for people to skill up and find meaningful work, whether or not they grew up with financial means, is one of the most rewarding things I have ever worked on.”

Maureen Botoman   –   Engineering Manager

Curtis is a data visualization expert and Tableau Ambassador, and holds the title of 2016 Tableau Iron Viz champion.

“It’s hard for me to envision a future where my children don’t have the fundamental need for being well-versed in technology. Pluralsight is working on making that a reality in our schools. Our commitment to uplifting the lives of youth is one of the biggest reasons I came to work here.

My favorite opportunity that has stemmed from my Tableau Ambassador status is being able to teach data visualization in the MSIS program at the University of Utah. It’s really cool to be able to promote online technology education by day, and contribute in the classroom environment by night!”

Curtin   –   Lead Analytics Engineer - Experienc

At the age of 25, Saswati moved from India to Utah to pursue a master’s degree in information systems.

“Coming from a culturally diverse and vibrant country like India, I have witnessed people who have access to the highest level of education, and also people with strong potential who have no access. Working for Pluralsight gives me immense pleasure because of the hope that we will be able to make a positive impact and elevate the lives of bright young people.

At Pluralsight we are a community of lifelong learners—we adapt to change and move forward. There is no greater privilege than doing the work that you actually love, and contributing to build a brighter future for society.”

Saswati Samantaray   –   Data Science Analyst

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