: Product Strategy Manager, Pricing Tools
500 Rutherford Ave, Suite 201
Boston, MA 02129

Employee Testimonials


Indigo is a company dedicated to harnessing nature to help farmers sustainably feed the planet. With a vision of creating a world where farming is an economically desirable and accessible profession, Indigo works alongside its growers to apply natural approaches, grow healthy food for all, and conserve resources for future generations. Utilizing beneficial plant microbes to improve crop health and productivity, Indigos portfolio is focused on cotton, wheat, rice, corn, and soybeans. The company is headquartered in Boston, MA, with commercial and customer service based in Memphis, TN. www.indigoag.com


  • Serve as the global go-to-market lead for Pricing Tool software feature and contract launches, collaborating across Pricing Services, Product Management, Marketing, Global Business Service and regional customer-facing teams to ensure a cohesive go-to-market approach and successful execution
    • Establish relationships with key regional go-to-market partners and stakeholders
    • Collaborate with regional go-to-market leader to launch Pricing Tool products and services
    • Closely partner with Global Business Service team to define new processes, implement required process changes, and ensure operational excellence
  • Support regional go-to-market leader and closely collaborate to provide ongoing enablement to Marketing and regional customer-facing teams on our Pricing Tools story, competitive intelligence, positioning, and market trends
    • Partner with regional go-to-market leader to develop marketing requirements documents for assigned segments
    • Partner with Pricing Services and Product Management subject matter experts to assemble product requirement docs
    • Monitor global launch performance and provide in-market support, as needed
  • Own and evangelize the Pricing Tools voice of the customer from concept to in-market execution
    • Partner with internal subject matter experts to contribute to existing deep, organizational customer understanding
    • Deliver field reports and insights to Offering, Pricing Services and Product Management teams to inform Pricing Tool product development and marketing activities
    • Develop deep customer persona expertise and constantly test hypotheses to build deeper understanding
  • Own the Pricing Tools customer journey
    • Articulate the Pricing Tools customer experience and develop deep knowledge of their journey, including pain points, desired outcomes, and jobs
    • Champion key customer jobs-to-be-done and influence Offering, Pricing Services, and Product Management leadership to drive strategic prioritization
  • Share and contribute to the overall Offering vision
    • Contribute to customer insights and supporting rationale to inform Marketplace Offering vision
    • Partner with Product Management teams to drive customer-centric software design
    • Analyze market opportunities and provide financial rationale to support Offering strategies
    • Develop deep competitive intelligence knowledge and share across Pricing Tools stakeholders
  • Own the development and maintenance of global, scalable Pricing Tools positioning and messaging
    • Become go-to resource for global Pricing Tools positioning and provide messaging guidance to Marketing, regional go-to-market leader, and customer-facing teams, as required
    • Develop global Pricing Tools value proposition and messaging framework
    • Identify and collect compelling proof points to support unique selling points and differentiate Pricing Tools services and software


  • Exceptional, inspiring storytelling
  • Solution-oriented with strong bias for action
  • Strong cross-functional communication and collaboration
  • Proven track record driving service or software adoption and utilization
  • Strong customer empathy with demonstrated customer-centric focus
  • Able to aggregate different sources of data into a coherent customer voice
  • High level of awareness to shifting market needs and first respondent to opportunities
  • Analytical, with strong financial analysis skills
  • Committed to sharing market findings (e.g., insights, trends, etc.) with internal partners
  • Ability to prioritize and articulate tradeoffs for key decisions


  • More than 5 years of work experience
  • MBA preferred, but not required
  • 3-5 years of service or software Product Marketing experience
  • Agriculture industry experience, a plus

Indigo is committed to living our values, specifically creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow. As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.


Employee Testimonials

Kelsey Steinbeck
Director, DevOps

"Working at Indigo allows me to make a positive impact on our Planet while also being part of industry disruption and innovation. I get to combine personal goals of doing positive things in the World while still getting to work on innovative technologies and solutions. It really can’t be beat!"

Daniel Glasgow
Software Engineer

"What drew me to Indigo was the opportunity for growth. Not just personal growth, although that’s appealing too, but the growth of the whole product. There are a million paths to pursue and we’re not penned in by existing structure."

Cassandra Ball
Cassandra Ball
Sr. Research Associate

"I love the lab culture of Indigo. It's great being surrounded by both hard-working and fun-loving people. Most of our experiments are challenging and having the support of coworkers throughout the day really makes it fun for me."

Trudi Baker
Trudi Baker
Senior Manager

"From the early days when the whole company consisted of less than 20 people, I remember EVERYONE would gather for lively brainstorming sessions, the founder of the company, bench scientists, data scientists, lab techs, an attorney - everyone participated and listened and learned from each other's experiences and opinions. Today Indigo is much larger, but this spirit of open communication and collaboration is still strong. We collaborate through our everyday work, through software like our online innovation exchange where we bounce ideas off each other, and through "hands-on" brainstorming sessions where we learn a new assay and some of the points which are most challenging and can share ideas about how to make it more efficient."

Lisa Hoopes
Sr. Software Product Manager

"I'm psyched to be building products that will help Growers sustainably feed the planet and put healthy food on people's plates. Working alongside genuine, kind, smart individuals I get the chance to combine my passion for health, nutrition and technology every day... and that's awesome."

Rachel Raymond
COO, North America

"I've spent my whole career in agriculture and always have been interested in the way technology can change farmers' lives. For US farmers, better technology might mean more profitability and the chance to keep the farm in the family for another generation. For farmers in many places in the world, like Central America or Southeast Asia, technology can mean the opportunity to send the next generation to school rather than keeping them home to help on the farm. We all count on farmers to be there for us, and bringing technology to the market that can make their lives easier is the most rewarding facet of Indigo's mission and my role within it."

Eda Reinot
VP, Regulatory

I find the most rewarding part of my job at Indigo is the opportunity to work with colleagues who have extraordinary talent and passion for what we are trying to accomplish as a company.