: Product Marketing Manager, Marketplace
500 Rutherford Ave, Suite 201
Boston, MA 02129

Employee Testimonials

Video

Product Marketing Manager

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and So Paulo, Brazil. http://www.indigoag.com/

Responsibilities:

Demonstrate a clear understanding of the business objectives, customer segments and product roadmap, with the ability to make impactful contributions to the business strategy

  • Leverage existing and conduct new competitive research to develop actionable market insights for offer development, product and marketing teams (Create product feature comparison maps, SWOT analysis, etc.)
  • Conduct an internal audit and applies external best practices to develop product architecture and messaging map to clearly define product value propositions ensuring that it fits within the overall brand strategy and messaging map

Work across Customer Insights, Brand, Customer Service and Sales to define a customer journey map; map existing products into the journey and works with offer development to identify areas of opportunity

  • Work with the offer development team to provide the insights and customer perspective that is required to develop new products and features that meet the needs of the customer

Establish Product Marketing as the voice of the customer across the organization and become a trusted thought partner to the Sales, Product and Marketing organizations

  • Understand the customer pain points & needs; identify areas where further research is needed, scope and conduct research either internally or using third party resources
  • Ensure customer-facing teams understand and adopt customer journey map and establish an ongoing and actionable process for collecting customer feedback
  • Leverage data to understand performance, identify areas of opportunity and provides strategic direction to sales, marketing, offer development and product

Develop new product positioning and message for highest priority feature and/or product, and work across customer facing teams to establish the go-to-market plan for the new feature / product

  • Set campaign and launch KPIs, working across product, sales and marketing teams to establish and execute the go-to-market plan
  • Ensure messaging supports overall brand positioning and is based on customer insights to maximize value
  • Support offer development team with the training of the sales team on product features & benefits, positioning, and target audience

Competencies:

  • Ability to conduct and use research to identify opportunities and enable meaningful change across product, sales and marketing
  • Highly analytical and data-based decision making
  • Ability to drive results through cross-functional influence and leadership, without directly managing
  • Team-oriented
  • Highly organized and able to work on multiple work streams simultaneously
  • Proven experience working within a fast-paced environment
  • Strong communication, story building, and presentation skills
  • Proven ability to leverage a strong customer insight to develop compelling campaign creative
  • Experience writing creative briefs and providing strategic creative feedback

Qualifications:

  • 6-8+ years of work experience, including, developing product marketing strategies & go-to-market plans in a high growth industry (CPG, Tech)
  • Experience in both B2B and B2B product or brand marketing
  • Demonstrated integrated marketing experience with ability to hit business goals
  • Preferred agility, track record of success across industries / products
Full-time

Employee Testimonials

Kelsey Steinbeck
Director, DevOps

"Working at Indigo allows me to make a positive impact on our Planet while also being part of industry disruption and innovation. I get to combine personal goals of doing positive things in the World while still getting to work on innovative technologies and solutions. It really can’t be beat!"

Daniel Glasgow
Software Engineer

"What drew me to Indigo was the opportunity for growth. Not just personal growth, although that’s appealing too, but the growth of the whole product. There are a million paths to pursue and we’re not penned in by existing structure."

Cassandra Ball
Cassandra Ball
Sr. Research Associate

"I love the lab culture of Indigo. It's great being surrounded by both hard-working and fun-loving people. Most of our experiments are challenging and having the support of coworkers throughout the day really makes it fun for me."

Trudi Baker
Trudi Baker
Senior Manager

"From the early days when the whole company consisted of less than 20 people, I remember EVERYONE would gather for lively brainstorming sessions, the founder of the company, bench scientists, data scientists, lab techs, an attorney - everyone participated and listened and learned from each other's experiences and opinions. Today Indigo is much larger, but this spirit of open communication and collaboration is still strong. We collaborate through our everyday work, through software like our online innovation exchange where we bounce ideas off each other, and through "hands-on" brainstorming sessions where we learn a new assay and some of the points which are most challenging and can share ideas about how to make it more efficient."

Lisa Hoopes
Sr. Software Product Manager

"I'm psyched to be building products that will help Growers sustainably feed the planet and put healthy food on people's plates. Working alongside genuine, kind, smart individuals I get the chance to combine my passion for health, nutrition and technology every day... and that's awesome."

Rachel Raymond
COO, North America

"I've spent my whole career in agriculture and always have been interested in the way technology can change farmers' lives. For US farmers, better technology might mean more profitability and the chance to keep the farm in the family for another generation. For farmers in many places in the world, like Central America or Southeast Asia, technology can mean the opportunity to send the next generation to school rather than keeping them home to help on the farm. We all count on farmers to be there for us, and bringing technology to the market that can make their lives easier is the most rewarding facet of Indigo's mission and my role within it."

Eda Reinot
VP, Regulatory

I find the most rewarding part of my job at Indigo is the opportunity to work with colleagues who have extraordinary talent and passion for what we are trying to accomplish as a company.