: Product Marketing Manager
275 Wyman St
Waltham, MA 02451

Employee Testimonials


Do you want to help customers celebrate, share and cherish all of life’s moments? Do you want to be the trusted partner and help drive inspiration for our customers when it comes holiday, wedding, birthdays and in-home decorating? Do you want the ability drive change across multiple facets of the customer purchase journey? Are you interested in a unique opportunity to combine manufacturing and ecommerce in a way that very few are doing as well as Vistaprint?


The consumer line of business is expanding and looking for a highly motivated consumer segment leader.  You will report directly to the general manager and be responsible for the end-to-end management of one of the consumer team’s primary use cases and product lines.  This will be inclusive of go-to-market, pricing, merchandising, analytics, manufacturing, customer service, design and finance.  You will drive and shape strategies, work cross-functionally to deliver key initiatives and work closely with our customers to ensure we are always going above and beyond their expectations.


The ideal candidate will be passionate about the customer, have an entrepreneurial drive, is data driven and an agile advocate, constantly challenging themselves and their counterparts to rapidly test and learn throughout the launch process.

Key responsibilities:

  • Strategy- You will help define our strategy leveraging consumer insights, competitive intelligence and analytics to drive marketing, assortment and experience improvements
  • P&L Management- You will own the P&L for one of the major consumer use cases (wedding, holiday, celebrations) and product lines (holiday cards, invitations, announcements, photo gifts) for North America.  You will manage the levers to drive profit and cash flow including but not limited to site experience, manufacturing, go-to-market, and pricing with the goal of bringing our positioning to life
  • Operating Plan- You will create data driven plans to deliver value for the customer and the business.  You will lead priority initiatives, working cross-functionally from ideation through delivery, creating a data driven plan
  • Positioning- You will evolve our use case positioning with a focus on changing the perceptions of our customers so that we are their trusted memory creation partner
  • Product Management- You will define and implement the right assortment that both meets the long-term strategy and fulfills the needs of our target customer key use cases

You’ll be measured on how well you:

  • Understand the Customer – continuously testing, enhancing, and personalizing the customer experience.  You are customer obsessed and want to ensure you meet all their use case needs
  • Drive profit – size, prioritize, and help execute against your most important growth drivers across areas like acquiring new customers, driving repeat orders, and expanding share of wallet
  • Deliver results – ability to manage multiple complex projects and meet competing deadlines
  • Create productive partnerships – You will need to demonstrate you can influence across the organization and develop trust with a diverse set of stakeholders
  • Grow your competency - We are looking for people who can grow with the organization.  We will want you to prove you can handle more responsibility and complexity

What you bring:

  • Bachelor’s degree required; preferred majors: Business, Marketing, Economics
  • 6-8 years of product marketing/management, marketing strategy and/or site experience
  • Management of a P&L and/or high level of visibility into P&L management
  • Ability to collaborate with and influence cross-functional stakeholders to achieve a common objective
  • Strong analytical and critical thinking skills with proven examples of times you have used data to solve a problem and influence future investments
  • eCommerce experience, ideally in a position where you have focused heavily on the customer to meet their needs
  • Experience in establishing and implementing standards and processes with a strong focus on operational excellence
  • Proficient in Excel, pivot tables
  • Excellent verbal and written communication and presentation skills

Employee Testimonials

Adam Lawless
North American Public Relations Lead

I’ve worked in a variety of environments throughout my career and I’ve always been told that having work-life balance was a priority. Not until coming to Vistaprint have I seen this ideology followed through on and put into practice so effectively and passionately with ample paid time off and work-from-home opportunities. I see Vistaprint as an extended family, but we never forget that each team member has a life and family outside that needs as much attention and care. I look forward to coming to work each and every morning. But more importantly, I know that when I’m needed at home, I’m able to put my full attention where it’s needed.”

Andrew Holmes
Sr. Analyst

Vistaprint has a culture that allows me to feel psychologically safe to communicate honestly, I am enabled to share and receive feedback early and often. With regular touch bases with my manager, I can control my development, finding opportunities to take on projects that challenge me to work on areas of improvement or/and showcasing my strengths.

Sebastian Klapdor
Chief Data Officer

What stands out to me the most about Vistaprint is the culture of entrepreneurship, collaboration and putting the customer first. It feels like a $1.5bn startup with quick decision making, a fail-fast approach and agile teams that can pivot when something doesn’t work out. 

Veronica McCarthy
VP, Technology

Vistaprint is going through a transformation, and we are using technology in new and unique ways to deliver jaw-dropping value for our customers. The work of the technology team is the engine that is driving Vistaprint’s success now and into the future as we build and maintain flexible, scalable cloud-based microservices architecture using APIs. Our tribe and squad structure gives the technology teams autonomy to determine their own roadmaps and how they will achieve their goals using innovative strategies.  We work backwards from customer outcomes and experiences to drive our roadmaps. We are a community of builders creating the next generation of ecommerce in mass customization a reality.