: Organic Search Manager
87 Elmwood Street
Somerville, MA 02144

Employee Testimonials

Photos

Video

At The Grommet, we are driven to create a world where Independent Makers and small businesses can find their people and grow their businesses. For more than 10 years, we have been helping consumers discover independently-made products from local makers and small businesses, and helping the people behind those products succeed. Household names like Swell bottle, Bombas and Simplisafe were all Grommet discoveries - in those cases and thousands of others, we help Makers launch products with brand and distribution control to be successful when they graduate from our launch platform.

We're seeking an analytical self-starter to join our Marketing Team as Organic Search Manager. This is a unique role responsible for both content strategy as well as execution and optimization of The Grommets organic search presence. This is an excellent opportunity to make an impact on a growing business; we can see the impact/results in the work we do every day.

As a key leader in our Digital Marketing team, this role is responsible for delivering on the Grommets full-funnel SEO strategy and will own a function that is critical to The Grommets long-term success. This leader will be accountable for defining and reaching targets appropriate to channel objectives, whether new user sessions, content development/expansion, or first-touch attributed revenue.

This position will report to our Director of Digital Marketing.

Key Activities:

  • Define and lead the SEO strategy across all relevant owned channels - e.g. Google, Bing, and YouTube

  • Execute optimizations to deliver defined objectives, including content development, optimization, technical SEO, and link acquisition.

  • Partner with Discovery, Product, and Engineering teams to ensure site architecture and product catalog aligns to best practice and data-driven SEO strategy

  • Own and develop detailed content calendar to achieve overall business objectives and cross-channel campaigns

  • Create relevant, original, and high-quality blog content that drives upper funnel traffic growth

  • Identify and implement methods to scale SEO content while maintaining quality KPIs.

  • Analyze & report on channel KPIs and content efficacy

  • Collaborate with cross-functional marketing team members to build cross-channel marketing campaigns, including Email, Social, and Paid Search.

  • Act as the companys key expert on SEO, staying abreast of trends and best practices and disseminating across the company.

Desired Skills & Experience:

  • 3+ years hands on experience managing in-house SEO strategy, with a track record of delivering on traffic and revenue targets

  • Consumer brand and ecommerce experience required

  • Strong experience with Google Analytics, Search Console, WordPress, Magento, Microsoft Excel, Screaming Frog, and other SEO-centric tools

  • Demonstrated strategic thinking and ability to scale SEO content creation

  • Technical knowledge of Website architecture, and HTML

  • Strong writing skills with a focus on storytelling and effective key selling points

  • Highly analytical and data-driven approach to solving problems

  • A quick learner who can easily adapt in a fast-paced, dynamic environment

  • Bachelor's degree in marketing or in a quantitative field such as math, finance, statistics, economics, or related experience

Full-time

Employee Testimonials

Mike Lovett
Marketing Specialist

If you hate the idea of a dynamic workplace, a vibrant company culture, and fun, you'll hate The Grommet, but I digress. I wanted to work at The Grommet because it seemed like an opportunity where I would enjoy the work I did and meet people I would thoroughly enjoy working with. I was right. It's been a personal and professional jackpot.  

Marie-Eve Tremblay
Jr. Web Designer

I really care about The Grommet’s mission to put an end to faceless business and highlight the people behind the products. I love what I do. Every day I get to be creative and work with things I like the most: colors, layouts, typography, and beautiful imagery taken by our in-house photography team.