Facebook: Strategic Planner


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Global Business Marketing is the Facebook team tasked with sharing our mission-based story with brands, agencies and businesses around the world AKA the best marketers in the world. Were looking for a thoughtful, strategic thinker with a strong POV to plan and large business efforts across our brands Facebook, Instagram, and others for the North America market. With an ambition to create powerful, impactful cultural ideas, we need someone with deep cultural insight development experience and a passion for understanding rooted in community. You will need an intensely curious problem solving mindset as well as the ability to bring forward challenging customer-centric perspectives as we reimagine how Facebook and our family of apps and services go to market. You should have enthusiasm for marketing and advertising, along with a sincere desire to innovate and change the way businesses connect to their customers. You should be inspirational to clients as well as creative teams and pride yourself on building simple but provocative culture-driving, behavior-changing briefs that catalyze powerful work in partnership with a brand cross-functional team. You should have a passion and understanding of data and how, where and when to leverage it in the process. You will need to be bold in this fast-paced environment to pivot as needed and to ensure all stay on strategy as the work unfolds.

Required Skills

  • Develop simple and insightful briefs that drive bold work
  • Partner with Creative Leaders to build culturally impactful programs
  • Be the trusted partner to our product, global and regional marketing teams
  • Champion challenging customer and cultural insights across Facebook
  • Work with partners and agencies: Responsible for executing through internal and external resources
  • Thrive in a flat, fast-moving organization that uses light-weight process to have a huge impact

Employee Testimonials

Edward Fagin (Photo credit: Ryan Mack)
Edward Fagin
Engineering Manager

I'm an engineering manager on our real-time infrastructure team, and my team focuses on GraphQL Subscriptions — a component of the widely-used GraphQL open source query language for APIs — that makes it easier for engineers to build real-time features into their products. At Facebook, this framework powers a number of features that people use every day, including comment-typing indicators and streaming reactions on live videos.

At Facebook, you have the opportunity to contribute to an incredibly wide range of infrastructure projects. While our engineers have a variety of expertise, they share a passion for solving complex engineering challenges at scale. It's humbling to know that everything you work on can potentially impact more than two billion people around the world.

Vaneeta Singh (Photo credit: Ryan Mack)
Vaneeta Singh
Engineering Manager

We develop the network software for Facebook applications on iOS and Android platforms. This includes measuring and improving performance, reliability, security, and efficiency of network communication with Facebook servers. Getting the most out of a diverse set of worldwide mobile networks, and millions of handsets with a wide range of hardware capabilities is challenging as well as fun. All this while we play good citizens in these networks and are mindful of the device battery, storage, and data consumption.