- Do you have a few years of healthcare experience in an agency, consultancy?
- Have you discovered that working on the client side doesn't offer enough opportunity to accelerate your career path?
- Are you looking for a seat at the convergence of emerging tech, data and digital advertising/marketing?
- Are you eager for a position that offers a diverse range of projects that won't pigeonhole you into a narrow specialty?
- Are you looking for flexible work arrangements that offer work-from-home and/or presence in Lower Manhattan, suburban Boston, downtown Chicago and other locations?
If so, consider joining Epsilon'sgrowing Healthcare Omnichannel Customer Experience Practice. Epsilon's progressive marketers and strategists work to use data and new technology to create more intimate and interesting ways for our healthcare clients to engage with their patients and healthcare professionals.
We are seeking a Senior Strategic Consultant as we expand our team of outstanding digital strategists. We seek candidates who have a couple of years of healthcare experience to work with our directors and VPs to elevate our clients' digital marketing maturity. Our highly collaborative healthcare practice supports major global clients (pharma, health insurance, payer, provider), and our expert team mentors emerging talent into the most sophisticated marketing challenges today.
Epsilon healthcare strategists have one or both of these primary skillsets:
- Consulting for clients embarking onenterprise digital transformation involving new personalization technologies and data-driven communications.
- Deliveringomni-channel strategies for brands and therapeutic areas and ensuring those strategies are pulled through during execution for healthcare clients. Skills include planning personalized customer experiences across all addressable and anonymous channels (accent on data and digital).
Due to the versatile nature of our assignments, the senior consultant may be asked to perform a variety of the following tasks:
- Participate in proprietary methodology to assess companies' issues, opportunities and needs by coding unstructured interviews into structured data for analysis, and drawing insights and conclusions from the output.
- Manipulate, analyze and visualize data to reveal trends in program performance (HCP / patient) relative to the defined strategy and identify key opportunities for improvement.
- Create initial draft of campaign measurement decks that show insights drawn from the data. Working with directors to formulate recommendations.
- Work with the strategy directors to define client brand, franchise, sales force or payer strategies (which usually include CRM), and tactics that deliver on those strategies.
- Create visuals of patient journeys, cadence maps.
- Help clients and internal team members make good use of Epsilon's data solutions.
- Monitor and synthesize market research relative to our clients as well as industry best practices and emerging solutions that can be applied to our clients' business.
- Maintain campaign performance bencharks.
- Centralize and maintain a vendor playbook that helps the broader team keep abreast of the evolving landscape of promotional partners and product offerings (e.g. Medscape, Everyday Health, Doximity).
- Work with directors to develop business rules that enable implementation of strategies via marketing automation tools (e.g. Adobe), such as next best action and predictive messaging.
- Collaborate with the analytics team to develop measurement plans.
Background and Skills Required:
- Minimum: Bachelor's Degree, prefer business, sales or marketing, or equivalent.
- Minimum: 2-4 years of experience, in some combination of management consulting, CRM, digital marketing / media within the pharmaceutical or related healthcare industry (agency or client setting).
The ideal candidate should possess many of the following skills and personal characteristics:
- Able to develop and present materials to clients
- Strong ownership with sense of driving value for clients.
- Strong understanding of marketing channels and how they interact to drive customer experiences in the healthcare space.
- Understanding of social media.
- Excellent communication and interpersonal skills
- Able to present data, analysis and statistics in a simple and clear way.
- Foundational understanding of marketing analytics
- Very comfortable performing quantitative analysis across a variety of internal and external analytic tools, not requiring statistical acumen (e.g. Excel, Tableau, Business Objects).
- Advanced teamwork skills, able to work across teams seamlessly with diverse groups.
- Able to handle multiple projects simultaneously with competing resources and deadlines.
- Able to handle ambiguity, self-starter, an individual who creates opportunity from complexity.
- Must be competent with Excel and PowerPoint with a desire to elevate your skills under the tutelage of director and VPs.
Travel Requirements: 20%-40% annually, as required. Periodic on-site presence at client site is expected.
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon's digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest that help drive business growth for brands. Epsilon employs over 8,000 associates in 70 offices worldwide. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, color creed, religion, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, citizenship status, marital status, medical condition as defined by applicable state law, genetic information, disability, military service and veteran status, pregnancy, childbirth and related medical conditions, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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