Epsilon is seeking a Senior Consultant, Digital Strategy to join its team in New York working on a range of exciting consumer and business marketing initiatives for a leading global brand in the online services space. It's a tremendous opportunity to join the world's number one marketing services agency in driving innovation and excellence for marquee clients that like to think big.
In particular, you'll work to craft and optimize digital marketing programs with a particular focus in the mobile space, as well as across email, mobile & other digital channels helping clients think holistically about how data, analytics and various marketing levers can best interact across stages of the customer journey to support aggressive customer acquisition and retention objectives.
You'll help to devise and build new customer experiences & campaigns from the ground up, drawing on your expertise in mobile marketing, email marketing, web marketing, and integrated communications planning. You'll dig deep into campaign data to reveal performance trends and put programs on the path to improvement through recommended enhancements and test plans. You'll help clients optimize, automate, and scale their programs. And you'll do all it in a highly collaborative, fast-paced setting, working with a talented group of digital and vertical marketing strategists, brand planners, analysts, statisticians, creatives, developers, project managers and relationship leads representing some of the brightest minds in our industry.
Want to join us?
You have a broad understanding of the digital marketing ecosystem across owned, earned and paid media. You can go deep on mobile marketing, have strong knowledge around email and other forms of digital marketing, displaying a solid understanding of industry trends, best practices, performance metrics, delivery platforms, automation methods, and campaign tactics that can best address common marketing challenges.
You have experience consulting and selling, and know how to approach solving business problems in a structured way. You exhibit poise and confidence in front of senior clients and can articulate complex ideas with clarity. You're comfortable manipulating spreadsheets to extract insights and can visualize data in impactful ways. You're a PowerPoint power-user who can build a seriously good deck and can deliver a presentation with skill.
You're a visionary who likes to dream up new ideas. You frequently question the status quo not to provoke, but because you know better. You tend to put yourself in the customer's shoes. You're technically adept, have an entrepreneurial streak, and have knack for figuring out how to make things work. You like a fast pace and a full plate. And you're ready for your next challenge.
Strategic consultation: Be seen as a trusted strategic advisor to internal teams and clients alike by providing marketing insights, building business cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology to solve clients' core business challenges.
Contact strategies and program planning: Develop marketing contact strategies for mobile & email channels (push, in-app, SMS), lifecycle marketing plans, and detailed tactical plans guiding campaign execution, including messaging frameworks, contact cadence, segmentation and targeting, behavioral triggers and other executional guidance.
Digital marketing strategy and tactical guidance: Work with clients to develop, measure and optimize the performance of customer marketing programs across email, mobile apps, and other digital marketing channels.
Customer and market insights: Use internal and external data, industry insights, 1st and 3rd party research and a variety of quantitative tools at your disposal to become intimate with and advocate for our client's end-customer.
Test planning and optimization: Put marketing programs on clear paths to improvement by creating effective experimentation plans and learning agendas.
Thought leadership and innovation: Help clients and internal teams understand emerging digital marketing trends, apply best practices and pursue innovations in digital marketing.
Performance analysis: Define campaign performance metrics and measurement plans. Manipulate, analyze and visualize data to reveal trends in marketing program performance and customer behavior, and identify key opportunities based on analysis.
Business development: Support account growth and new business development.
Client interface: A large part of this role will involve presenting and selling ideas to our clients in partnership with the account management team. High-quality presentation and idea articulation skills are a must.
3-5 years of experience in a digital and/or customer relationship marketing strategy role, preferably with a digital marketing agency, email service provider, mobile marketing agency, or online services space.
Strong knowledge of and experience with enterprise-class mobile marketing program strategy & best practices, as well as experience in other areas of digital marketing including email.
Solid understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention.
Foundational understanding of mobile marketing technologies, vendor ecosystems & industry trends
Knowledge of, or experience with, A/B test planning and analysis.
Knowledge of customer segmentation and modeling approaches a plus.
Ability to analyze & extract actionable insights from large data sets, create impactful visualizations, and tell compelling stories through data.
Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.
Ability to manage multiple high-priority projects in a fast-paced setting.
High intellectual curiosity, drive, and proactivity.
Bachelor's degree required, advanced degree preferred.
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon's digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest that help drive business growth for brands. Epsilon employs over 8,000 associates in 70 offices worldwide. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, color creed, religion, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, citizenship status, marital status, medical condition as defined by applicable state law, genetic information, disability, military service and veteran status, pregnancy, childbirth and related medical conditions, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
More Jobs From