: Senior Associate, Demand Generation
195 Broadway, 15th Floor
New York, NY 10007

Employee Testimonials

Rhiannon Lococo


About the Role
Are you a passionate marketer who wants to feel and see the impact of your work? Do you love helping craft and drive marketing strategy in a fast-growing company? Are you never comfortable with the status quo, and always striving for better results?

At Namely, we're looking for a Marketing Associate, Demand Generation to join the Marketing Team and help accelerate Namely's growth. As the Marketing Associate, you'll be responsible for creating and executing on various demand generation projects, with a focus on developing & managing top of funnel marketing campaigns. You'll also partner closely with all parts of the Sales and Marketing teams to help drive overall business growth.

The Marketing Associate, Demand Generation reports to the Senior Manager, Demand Generation.


  • Develop, manage, and report on all go-to-market marketing campaigns including virtual events, webinars, eBooks/guides, etc to drive top of funnel growth.  
  • Work closely with partners in the HR space and internal teams to maintain a full content calendar and ensure communication of calendar across the GTM organization. 
  • Promote and track campaign performance to ensure lead generation goals are being met from each campaign. 
  • Evaluate new vendors, campaigns, and programs on a regular basis, to drive additional demand generation.
  • Coordinate with other team members on the marketing team to drive testing plans designed to optimize the performance of our demand generation campaigns
  • Analyze and report on all relevant performance metrics
  • Support the management of paid marketing channels, including LinkedIn, Google Adwords, Bing, social media advertising, syndication vendors, and more


  •  2+ years of experience in digital marketing or content marketing, preferably with experience in software or technology company
  • Strong analytical skills, comfortable using data to make decisions
  • Solid writing skills, and experience writing for a range of audiences
  • Passion for experimenting, measuring results, and iterating on them to improve business results
  • Be an experienced project manager who can juggle several projects at once
  • Knack for innovation, always bringing new ideas to the table, and willing to take risks. You arent comfortable with the status quo.
  • Prior experience working within a marketing automation solution (HubSpot is a plus) and Zoom for virtual events and webinars. 
  • Desire to work in a fast-paced environment that responds quickly to data-driven insights

About Namely

Namely is the first HR, payroll, and benefits platform employees actually love to use. People are at the center of everything we dofrom our platform to our staff. Why join us? We believe every company and every employee deserves a great workplace, supported by HR technology they use and love. Most importantly, we believe in giving you the tools you need to do the best work of your career.

We invite you to fill out the EEO survey below as part of our ongoing diversity initiatives at Namely. Your participation in the survey is completely optional and voluntary, and none of the information you provide will be considered in the hiring process or with respect to any employment decision made by Namely. Namely will have access only to anonymized data submitted through these surveys.


Employee Testimonials

Rhiannon Lococo
Rhiannon Lococo
Sr. Product Manager

I never thought about how much SQL I would learn in my role! Going into the role, I thought it was a lot more about qualitative conversations, but every product decision we make needs to be backed by data. I need to be able to show exactly why we’re doing what we’re doing

Larmarrio Harden
Professional Services Consultant

I work with some of the best people one could ask to work with. I have worked at a few different jobs and the people that I work with here are not only knowledgeable but they are professional, friendly, easy to work with, caring and willing to help at the drop of a dime. I enjoy working with many of my colleagues and I have developed friendships that I hope will last a lifetime. Namely ROCKS!

Arran Kucharik
Account Executive

One requirement I have when looking for a new career is a great team environment, you have to have great colleagues.  The people at Namely are smart, supportive, creative and fun!  It makes going to work everyday an experience you don't want to miss.

Jessica Davis
Manager, Enrollment Operations

On a professional front, I love that every week there is a new challenge or a new initiative to tackle. Working in benefits, I've always seen changes in legislation or changes in how carriers partner with brokers and BenAdmin providers. It's been really unique to be a part of Namely and witness SO many changes within our product & internal processes and how that serves our clients & their unique (and also ever-changing!) needs. One of my favorite parts of being at Namely is getting to partner with so many talented people to figure out ways we can work more efficiently and accurately. On a personal front, I have a toddler who keeps me on my toes so I always look forward to seeing her learn something new every week.

Aaron Masanque
Professional Services, Manager - Data Services

Namely's D&I efforts make it so we as employees not only feel welcome no matter our background and affiliation, but also makes us feel like we belong. I always have someone I can relate to on different levels from my experience as a member of the Asian Community or the LGBTQ community.

Miranda Brokenberry
Miranda Brokenberry
Client Services Team Lead

Namely allows me to be a part of a lot of cool things behind the scenes. I get to be involved with various engineering project initiatives, and sit in on focus groups that help enhance the overall client experience at Namely. By learning all the things that makes Namely work, it allows me to be better in the various positions that I have held. Namely has a great Career Development Plan that allows me to express where I would like to go next in my journey. Having managers that fully support my goals makes working at Namely all the more worth it.