The Salesforce Marketing Cloud Senior Specialist is a multi-channel marketing architect who will activate our high-impact 'behavior change' teams by delivering campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud and more broadly, your teams marketing technology backbone you will partner directly with business executives, marketing strategists, data scientists, creative leads to precisely target our membership and trigger behavioral changes that reduce healthcare spend while increasing quality of life. This is more than just a marketing job, and becomes more about population health management. This particular role will have a heavy focus on transformational diabetes management - a chronic condition affecting 6 out of 10 adults in America.
- Responsible for multi-channel campaign execution including segmentation, design, and reporting.
- They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)-
- Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment.
- Partner effectively with agile, cross-functional teams to drive successful campaign execution.
- Analyzing data from digital marketing programs to develop internal best practices for Aetna by proactively researching email and mobile engagement statistics.
- Audience / List segmentation and contact management using SQL.
- Contributing to agile environment by proactively identifying opportunities for process improvement and reducing execution complexity.
- Managing the digital engagement role for Journeys.
Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)
Ideally professional experience of 3+ years (with some experience in multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)
Working knowledge of HTML and email design principles
A familiarity of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework
Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
Database management/SQL experience preferred
Project Management skills
Experience managing multiple simultaneous projects from concept to completion under tight deadlines
Working knowledge of email best practices (e.g., targeted lists, subject lines, messaging, deliverability); as well as best practices in direct mail, SMS, phone call/IVR, and mobile/SMS messaging
Strong quantitative skills and desire to make data-driven decisions
Agile team experience preferred
Additional Job Information
In addition to playing a role in helping shape the martech landscape at Aetna, you have a chance to be on the cutting edge of marketing the largest healthcare company in the United States! The Behavior Change Marketing organization is part of a Transformation business unit stood up after the integration of Aetna and CVS Health (now a Fortune 10 company in scale). This organization has four small teams producing high volume test & learn on different permutations of messaging and behavioral economic principles. There is a heavy partnership with data science, which develops predictive models to identify the Aetna members that should be getting an intervention message
Bachelor's degree or equivalent experience
Percent of Travel Required
At Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.