Facebook: Product Marketing Manager, Shopping


Instagram is a global community of more than 1 billion, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to connect people to the people and interests they love. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.


On Instagram, shopping is one of the many ways that people connect with each other and the brands and products they love. With over 25 million businesses using Instagram and a strong community of content creators and influencers, people on Instagram can discover new looks and get inspired before making a purchase.
Instagram is looking for a Product Marketing Manager to support people, creators and businesses who use Instagram for shopping. This person will be responsible for creating our business and product strategy, managing our go-to-market plans and coordinating a cross-functional team to bring great solutions to the community. The ideal candidate will come from the e-Commerce industry and have a multi-disciplinary background - including business strategy, product marketing and analytical skills - and be passionate about Instagram and the retail industry. This is a full-time position based in our New York City office.

Required Skills

  • Help establish and scale our end-to-end solutions for shopping on Instagram
  • Partner with product management and engineering to define the strategy and product roadmap for shopping
  • Lead market and competitive assessments by surfacing qualitative and quantitative insights to shape product direction and ensure product-market fit
  • Set our go-to-market strategy for shopping and collaborate with our marketing, PR, measurement, partnerships and sales teams to create product positioning and materials
  • Assess and prioritize expansion and new business opportunities
  • Catch unanticipated issues that arise along the way and see them through to resolution

Employee Testimonials

Edward Fagin (Photo credit: Ryan Mack)
Edward Fagin
Engineering Manager

I'm an engineering manager on our real-time infrastructure team, and my team focuses on GraphQL Subscriptions — a component of the widely-used GraphQL open source query language for APIs — that makes it easier for engineers to build real-time features into their products. At Facebook, this framework powers a number of features that people use every day, including comment-typing indicators and streaming reactions on live videos.

At Facebook, you have the opportunity to contribute to an incredibly wide range of infrastructure projects. While our engineers have a variety of expertise, they share a passion for solving complex engineering challenges at scale. It's humbling to know that everything you work on can potentially impact more than two billion people around the world.

Vaneeta Singh (Photo credit: Ryan Mack)
Vaneeta Singh
Engineering Manager

We develop the network software for Facebook applications on iOS and Android platforms. This includes measuring and improving performance, reliability, security, and efficiency of network communication with Facebook servers. Getting the most out of a diverse set of worldwide mobile networks, and millions of handsets with a wide range of hardware capabilities is challenging as well as fun. All this while we play good citizens in these networks and are mindful of the device battery, storage, and data consumption.