: Product Marketing Manager, Paid Online Events

Intro

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary

Facebook is seeking an individual who is passionate about helping build the future of Facebooks paid online events product. Paid online events is a new product that enables businesses, creators, educators and media publishers to earn money from online events on Facebook. Now Page owners can create an online event, set a price, promote the event, collect payment and host the event, all in one place.The successful candidate is both data-driven and has the ability to synthesize market trends in media and related business models, and can effectively work with colleagues across the company to drive results. This product marketing role is focused on the inbound phase of product marketing with creators and small businesses as well as the initial phases of outbound product marketing. Inbound product marketing responsibilities include foundational analysis to identify market needs by producer segment, opportunity sizing, gathering deep feedback from internal and external stakeholders, representing the view of the market and running alpha and beta testing. Outbound product marketing responsibilities include leading launch planning and growth efforts. This role is highly cross-functional and will work closely with the Product, Engineering, Design, Analytics, Partnerships, Sales and Marketing teams.This is a full-time position.

Required Skills

  • Drive product strategy bridging short-term execution and long-term vision
  • Identify opportunities and represent the view of creators and small businesses internally by conducting industry research, including deep quantitative, qualitative and competitive analysis
  • Analyze product performance, synthesize customer feedback and advocate improvements
  • Quarterback go-to-market efforts globally to support product launches and scaled adoption
  • Manage comprehensive, cross-functional activities including product testing, positioning, policy and product documentation
  • Partner with the Product, Engineering, Partnerships, Operations and Marketing and other teams
Full-time

Employee Testimonials

Edward Fagin (Photo credit: Ryan Mack)
Edward Fagin
Engineering Manager

I'm an engineering manager on our real-time infrastructure team, and my team focuses on GraphQL Subscriptions — a component of the widely-used GraphQL open source query language for APIs — that makes it easier for engineers to build real-time features into their products. At Facebook, this framework powers a number of features that people use every day, including comment-typing indicators and streaming reactions on live videos.

At Facebook, you have the opportunity to contribute to an incredibly wide range of infrastructure projects. While our engineers have a variety of expertise, they share a passion for solving complex engineering challenges at scale. It's humbling to know that everything you work on can potentially impact more than two billion people around the world.

Vaneeta Singh (Photo credit: Ryan Mack)
Vaneeta Singh
Engineering Manager

We develop the network software for Facebook applications on iOS and Android platforms. This includes measuring and improving performance, reliability, security, and efficiency of network communication with Facebook servers. Getting the most out of a diverse set of worldwide mobile networks, and millions of handsets with a wide range of hardware capabilities is challenging as well as fun. All this while we play good citizens in these networks and are mindful of the device battery, storage, and data consumption.