Facebook: Product Manager, Instagram Shopping


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Instagram's mission is to bring you closer to the people and things you love. To achieve this mission for our global and diverse community of over 1 billion people, we strive to build personalized experiences for each person in the Instagram community.
From the very beginning, businesses have contributed to the breadth and depth of the interest communities on Instagram and people have looked to Instagram to build relationships with businesses. In fact, 80% of people on Instagram now follow a business and these relationships have naturally given way to shopping behavior. A recent survey showed that 75% of MAP already open Instagram with the intent to shop.
People love to shop on Instagram because it's inspirational, visual-first and personalized to their passions. From finding the makeup from that video tutorial to discovering new sneakers from an exclusive drop, people love shopping on Instagram as an interest in and of itself. With Instagram Shopping, we have a unique opportunity to better serve the vast number of people who are already looking to us to shop, by leaning into these strengths while making it easier for them to discover, consider and checkout the products that inspire them all within our app.
Our aim is to provide a differentiated shopping experience on mobile that is brand-forward, entertaining, experiential and focuses on the joy of shopping, rather than just the chore of buying. By doing so, we can close a known gap in the existing mobile e-commerce ecosystem, as mobile e-commerce is rapidly growing, but is still a small portion of the massive global retail industry.

Required Skills

  • Develop the vision and strategy for window shopping and intentful shopping journeys on Instagram so that they are personalized, entertaining and help people ultimately discover the products they love from the shops they love. This includes ownership of surfaces such as, Shopping Home in Explore, Shopping Tab on Profile and Shopping in Hashtags and Categories/Topics.
  • You will be responsible for translating that vision and strategy into concrete roadmaps and goals, and working with your team to execute.
  • You will be responsible for collaborating across teams/orgs, driving ambiguous areas from start to finish, and communicating the team's strategy, vision and progress, especially in front of leadership.

Employee Testimonials

Edward Fagin (Photo credit: Ryan Mack)
Edward Fagin
Engineering Manager

I'm an engineering manager on our real-time infrastructure team, and my team focuses on GraphQL Subscriptions — a component of the widely-used GraphQL open source query language for APIs — that makes it easier for engineers to build real-time features into their products. At Facebook, this framework powers a number of features that people use every day, including comment-typing indicators and streaming reactions on live videos.

At Facebook, you have the opportunity to contribute to an incredibly wide range of infrastructure projects. While our engineers have a variety of expertise, they share a passion for solving complex engineering challenges at scale. It's humbling to know that everything you work on can potentially impact more than two billion people around the world.

Vaneeta Singh (Photo credit: Ryan Mack)
Vaneeta Singh
Engineering Manager

We develop the network software for Facebook applications on iOS and Android platforms. This includes measuring and improving performance, reliability, security, and efficiency of network communication with Facebook servers. Getting the most out of a diverse set of worldwide mobile networks, and millions of handsets with a wide range of hardware capabilities is challenging as well as fun. All this while we play good citizens in these networks and are mindful of the device battery, storage, and data consumption.