Facebook: North America Social Media Manager, Global Business Marketing


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook is looking for an experienced Social Media Marketing Manager to help manage social strategy and presence in North America for Facebook Business and related business brands across all social channels. The ideal candidate is a bold, creative, and strategic marketer; and they excel at media strategy and planning, developing a brand voice across social channels, inspiring and educating customers with creative content and experiences, channel operations, analytics and working cross-functionally. Theyll also possess strong communication skills, a passion for Facebook, and an understanding of how Facebooks marketing solutions align with businesses needs.

Required Skills

  • Develop a social strategy for Facebook's Business brands in North America including Facebook Business, Instagram Business, WhatsApp Business, Messenger Business, FBIQ, Blueprint and more.
  • Define a system for managing Facebook Businesss North American social media presence including planning, calendaring, creative development, publishing, moderation, measurement, and reporting.
  • Understand our core audiences, what motivates them, and how to leverage social media to influence their hearts and minds.
  • Develop a voice, tone and personality consistent with the Facebook Business brands across our social media channels.
  • Partner with other marketing teams in North America to develop engaging content tailored for social channels and create socially-driven integrated marketing campaigns.
  • Partner with product, communications, creative and other cross-functional partners to inform the regional strategy. Act as primary liaison to educate internal partners on the power and potential of social media.
  • Partner with central teams in developing shared tools, systems, and infrastructure required for publishing and monitoring content, moderating comments and sentiment, and measuring impact.
  • Manage agency and partner relationships integral for delivering impact through social channels.

Why We Work Here

Edward Fagin (Photo credit: Ryan Mack)
Edward Fagin
Engineering Manager

I'm an engineering manager on our real-time infrastructure team, and my team focuses on GraphQL Subscriptions — a component of the widely-used GraphQL open source query language for APIs — that makes it easier for engineers to build real-time features into their products. At Facebook, this framework powers a number of features that people use every day, including comment-typing indicators and streaming reactions on live videos.

At Facebook, you have the opportunity to contribute to an incredibly wide range of infrastructure projects. While our engineers have a variety of expertise, they share a passion for solving complex engineering challenges at scale. It's humbling to know that everything you work on can potentially impact more than two billion people around the world.

Vaneeta Singh (Photo credit: Ryan Mack)
Vaneeta Singh
Engineering Manager

We develop the network software for Facebook applications on iOS and Android platforms. This includes measuring and improving performance, reliability, security, and efficiency of network communication with Facebook servers. Getting the most out of a diverse set of worldwide mobile networks, and millions of handsets with a wide range of hardware capabilities is challenging as well as fun. All this while we play good citizens in these networks and are mindful of the device battery, storage, and data consumption.