: Marketing Manager, CRM
61 Broadway
New York, NY 10013

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Your role in our mission

Were on a mission to build intuitive, personal help and anticipatory technology into one of the most important spaces in our lives: our home. As a startup at the intersection of four multi-billion dollar industries - real estate, technology, service and commerce - Hello Alfred is a new kind of company: trusted to serve consumers past their front door.

Partnering with the largest real estate developers in the world, Hello Alfreds footprint has grown rapidly in the last three years and currently operates in more than 20 markets across the United States, offering an ever-expanding roster of services and experiences to provide help and enhance the lives of residents. The role of Marketing Manager will design and execute marketing strategies that drive resident enrollment and service adoption, building sustained relationships with residents.

In this role, you will drive growth for the business by leveraging and building meaningful customer experiences and email best practices to create value for our customers. We're looking for someone who is data-driven but creative, has built new campaigns from scratch, thrives in a fast paced environment, and has successfully executed complex lifecycle email campaigns. . You will rely on data and testing to find new ways to drive upgrades, usage and retention through emails, app messaging and other marketing avenues you uncover. 

How you'll help us to be successful

  • Craft and implement campaigns through planning, development and execution, resolving campaign issues to ensure they deliver on the campaign plan and meet or exceed goals
  • Champion best-in-class conversion and retention practices, from email deliverability and CTAs, to automation
  • Partner with leaders and stakeholders across the organization to plan and execute on campaign needs
  • Define and oversee intake process and rigorous Q/A standards
  • Lead and grow a high performing team of up-and-coming marketers
  • Manage relationship with and budgeting for email and marketing automation vendors
  • Lead the selection and implementation of CRM platforms
  • Collaborate with in-house creative and content teams to develop best in class templates
  • Ensure CRM campaigns support larger marketing and business objectives, maintaining a consistent brand experience across all channels
  • Liaise with Customer Operations to ensure a seamless experience for all users
  • Provide operational support for customer data initiatives

What superpowers you'll use

  • Analytical - hyper-focused on data and KPIs. 
  • Empathetic - understands consumer needs and aligns products with those needs
  • Creative - packages and markets products in creative, differentiated ways
  • Technical - understands of the latest technology and strong ability to leverage diverse touch points to most effectively communicate with consumers
  • Collaborative - excellent relationship building skills with an ability to prioritize, create, and work with a variety of internal and external stakeholders

Who you are

  • 5+ years digital marketing experience, with demonstrated success delivering complex multi-channel CRM campaigns
  • Proven success building scalable, broad reach email acquisition and onboarding programs to maximize engagement
  • Experience using multiple channels (email, web, push, in-app messaging, and digital media) to communicate to customer base
  • Extensive experience using ESPs, Marketing Automation and other CRM platforms
  • Familiarity with relational databases and proficiency in HTML preferred

You'll connect with us if you

  • Practice empathy
  • Conduct yourself with the highest integrity
  • Are thoughtful, self-reflective and always open to learning
  • Speak up with radical candor
  • Approach your work like an owner
  • Have a high and ever-climbing bar for excellence
  • Always do things the right way, even when its harder
  • Believe that #oneteam is greater than the sum of its parts
  • Leave no loops unclosed
Full-time