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Who are we?
Place Exchange is the only real programmatic platform for OOH supply, connecting OOH publishers to programmatic demand via direct DSP integrations. The average American spends 70% of their time outside of the home, and thanks to the rapid proliferation of digital displays in cities and venues around the world, Digital OOH is one of the fastest-growing segments of the advertising ecosystem. Place Exchange launched in 2019 in the US, and is rapidly expanding internationally. Our vision is to make the entire OOH channel truly programmatic, combining the unique power of the OOH medium with the benefits of programmatic buying. We work with the vast majority of premium OOH publishers and are integrated with the worlds leading DSPs.
What is the role?
Place Exchange is looking for a Marketing Director to be based in our New York headquarters. This crucial role will support all marketing efforts for the company, spanning corporate communications and PR, branding and events, website and social media marketing, sales marketing, and product marketing. This role will report into the Chief Commercial Officer and will work closely with key members of the leadership team including the Head of Product and CEO. The Marketing Director will help define marketing strategy and work collaboratively with other teams to execute that strategy and tell the story of Place Exchange to the market.
In your first year, you will:
Develop a detailed understanding of Place Exchanges business, including products, customers, partners, competitors, and value proposition.
Maintain a deep understanding of the programmatic industry and marketplace, including market and technological trends as well as competitor positioning, as a foundation to optimally position and market Place Exchange and its products, and to inform the product roadmap . Work closely with the Place Exchange leadership team to develop strategies to drive the business forward and achieve revenue targets.
Sales Marketing: Work collaboratively with the Sales organization to develop marketing messaging and collateral (presentations, 1-sheets, swag, etc.), plan and execute events (lunch & learns, sales conferences, client events, etc.), and help ensure overall sales effectiveness.
Product Marketing: Work collaboratively with Product organization to develop materials and training to ensure internal teams, customers, and partners are knowledgeable about existing products, and develop and execute go-to-market plans for new products and features.
Communications and Media: Create and oversee a comprehensive media plan aligned with the overall strategy, including thought leadership articles and whitepapers, case studies, press interviews, press releases around significant announcements, participation at key industry events (including speaking engagements), and proactive and reactive management of social media.
Corporate and Brand Marketing: Maintain and update Place Exchange brand standards and visual identity and manage the Place Exchange website, including inbound lead generation, updates to reflect new markets, partners,
products, etc. and support for broader corporate needs such as recruiting.
To start, this position will function as an individual contributor, but over time will build and manage a marketing team to scale with the business.
You are great for this role, because you have:
5+ years working in marketing roles within the programmatic advertising industry, either on the supply or demand side.
Experience across various aspects of marketing, including sales marketing, product marketing, branding, events, PR, and communications.
Highly collaborative working style, with proven ability to partner successfully with internal sales and product counterparts as well as external clients, partners, consultants, and press.
Ability to work effectively across multiple projects and manage competing priorities to deliver results.
Highly self-motivated, with superb organizational skills and rapid follow up on deliverables.
Extremely strong communication skills, with ability to create clear and concise messaging in both written and verbal communications.
Strong interpersonal skills, with ability to drive consensus and motivate others.
Strong strategic thinking and problem-solving skills.
Experience with and passion for working in high-growth, start-up, tech environments, including an ability to work resourcefully and adapt easily to changes in strategy and priorities. Collaborative, team-oriented working style, and ability to motivate internal teams to support your efforts
Some domestic and international travel will be required
Intersection is an Equal Opportunity Employer.
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