Intralinks: Marketing Automation Specialist
685 3rd Avenue
New York, NY 10017

Employee Testimonials

Elena Dolghi Intralinks

Video

About the Team

Reporting to the Director, Marketing Automation, you will be a part of the Marketing, Strategy, and Innovation department that works closely with corporate marketing, field marketing, product marketing, and sales teams.

Marketing Automation Manager

As a Marketing Automation Manager, you are responsible for leveraging Intralinks Marketing Automation Platform (MAP) to assist our marketing and sales teams in executing well-segmented and targeted demand generation campaigns, with an emphasis on driving the development, testing, and analysis of email marketing programs. As an ideal candidate, you have significant hands-on experience with a MAP or email marketing software and have a strong desire to elevate the email channels effectiveness as a lead gen and awareness marketing tool.

Day to Day

  • Be a marketing automation power user and go-to resource for global marketing teams
  • Project manage and execute email marketing campaigns, providing reporting, insights, and suggestions for tactic and channel optimization
  • Advise and perform audience segmentation strategies to incorporate available demographic and behavioral criteria from multiple sources within the marketing data ecosystem for optimal design and response
  • Ensure programs follow email preference and compliance guidelines
  • Champion data quality and management to build the depth, breadth, and quality of the marketing database
  • Generate and analyze regular reporting on effectiveness and key performance indicators (KPIs) to share program impact and key learnings with marketing stakeholders and partners
  • Keep up-to-date and adhere to digital marketing best practices, including; usability, design/copywriting, privacy, and legislative policies

Minimum Qualifications

  • Bachelors degree in business or marketing related field
  • 3+ years work experience in a B2B marketing organization directly managing Marketo, or comparable marketing automation software (Eloqua, Pardot, HubSpot), and proficiency with email marketing & marketing automation best practices.
  • B2B marketing experience within SaaS, FinTech, Financial Services or Software organizations.
  • Experience using Salesforce, and other CRM tools.
  • Basic knowledge of HTML and CSS coding required
  • Advanced MS Office skills, especially in Excel and PowerPoint

It would be great if you also

  • Have applicable certifications
  • Have advanced coding experience

#WhyJoinIN:

Intralinks has a renewed focus on the market segments and products where it has always excelled. And, the Marketing functions are serious in their transformation to accelerate and amplify the dynamic thought leadership and engagement programs impacting customers throughout their lifecycle. This is a smart team of strong performers and we collectively drive the organization forward each day!

Full-time

Employee Testimonials

Peter Frintzilas
Senior Vice President and Head of Corporate Strategy

“I am very excited about the next evolution of Intralinks.  We have the unique opportunity to build upon the strength of our brand and experience in the financial services industry to create a portfolio of critical applications that help facilitate the world’s most strategic transactions and banking relationships.  With the decision to invest in new cutting-edge cloud, security, artificial intelligence, and machine learning technologies, coupled with our top-notch employees, a rock star executive team and a world class PE ownership firm, we are on the path to create an industry leading FinTech company.”

Elena Dolghi Intralinks
Elena Dolghi
Director, Global Talent Acquisition & People Analytics

“Intralinks is where innovation and passion live. As the premier technology partner for global banking, deal making and capital markets our vision is synonymous with trust, quality and expertise.

I am proud to be part of this dedicated team committed to the development of our employees and success of our customers. Our people is at the core of everything we do and the main reason for our success, and we are always on the lookout for great talent to keep building upon quality, expertise and trust!”