Facebook: Growth Marketing Analyst

Intro

Instagram is a global community of more than 1 billion, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to connect people to the people and interests they love. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.

Summary

The Growth Marketing Analytics team leads growth and engagement initiatives for Facebook's most important products, including Facebook, Instagram, WhatsApp, Oculus, and Messenger. The team is data-driven and results focused. We are seeking a talented professional who thrives at the intersection of data, product, engineering, and marketing. The ideal candidate will have a strong technical, analytical, and product background with a hunger to make products grow. This position is full-time, part of the Growth & Analytics team.

Required Skills

  • Product Leadership Responsibilities:
  • Lead the ideation and execution of product changes that drive growth, partnering with Product Management, Engineering, Design, Content Strategy and Data Science
  • Establish shared vision across the company for growth product optimizations by building consensus on priorities leading to major product improvements
  • Define and analyze metrics that inform the success of products
  • Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail
  • Communicates and simplifies concepts to the audience's needs
  • Analytical Responsibilities:
  • Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with both our consumer and business products, identify growth opportunities, and execute on projects to drive growth and engagement
  • Product Growth Analysis:
  • Understanding ecosystems, user behaviors, and long-term trends
  • Identifying new levers to help move key metrics
  • Proposing what to build in the product roadmap
  • Data Driven Leadership:
  • Influencing product teams through presentation of data-based recommendations
  • Communicating state of business, experiment results, etc. to product teams
  • Spreading best practices for growth with product teams to drive impact
  • Product Marketing Responsibilities:
  • Understand the competitive landscape of products and Facebooks relative position to inform the product growth strategy and design
  • Plan and lead cross-functional efforts to take known product optimizations and implement them in other places
  • Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally
  • Drive multiple projects from strategy to execution in a fast-paced environment in an organized way
  • Work on offsite marketing channels like SEO, SEM, and email with product teams to grow acquisition and improve retention by reaching people when they do not yet have an account, or to bring people back
Full-time

Employee Testimonials

Edward Fagin (Photo credit: Ryan Mack)
Edward Fagin
Engineering Manager

I'm an engineering manager on our real-time infrastructure team, and my team focuses on GraphQL Subscriptions — a component of the widely-used GraphQL open source query language for APIs — that makes it easier for engineers to build real-time features into their products. At Facebook, this framework powers a number of features that people use every day, including comment-typing indicators and streaming reactions on live videos.

At Facebook, you have the opportunity to contribute to an incredibly wide range of infrastructure projects. While our engineers have a variety of expertise, they share a passion for solving complex engineering challenges at scale. It's humbling to know that everything you work on can potentially impact more than two billion people around the world.

Vaneeta Singh (Photo credit: Ryan Mack)
Vaneeta Singh
Engineering Manager

We develop the network software for Facebook applications on iOS and Android platforms. This includes measuring and improving performance, reliability, security, and efficiency of network communication with Facebook servers. Getting the most out of a diverse set of worldwide mobile networks, and millions of handsets with a wide range of hardware capabilities is challenging as well as fun. All this while we play good citizens in these networks and are mindful of the device battery, storage, and data consumption.