Intralinks: Field Marketing Director
685 3rd Avenue
New York, NY 10017

Employee Testimonials

Elena Dolghi Intralinks

Video

Field Marketing Director

About the Team

The Field Marketing team is key in driving marketing strategy and tactical direction in the Americas. This hands-on management role collaborates with all areas of the marketing organization on related strategies and programs and is interlocked with the Americas regional sales organization on all campaigns, sales, and marketing initiatives.

Overview

As Field Marketing Director, you are leading the Americas field marketing strategy and regional program execution to grow awareness, generate demand and engagement, and build pipeline to support the rapid sales growth. Youll be supporting a go-to-market strategy focused on financial markets (M&A, investment banking, debt capital markets, alternative investments) and the customer dynamics driving the business needs to translate that knowledge into compelling marketing strategy and initiatives.

Day-to-Day

  • Management of a regional field marketing team to execute on the marketing plan ensuring that the team meets program objectives, adheres to corporate brand and communications guidelines, budgets and timelines.
  • Create campaigns for inbound, outbound (events and email), public relations, and influencer programs that address different phases of the buying cycle across the variety of industries.
  • Work with corporate creative services, digital marketing, demand generation, and marketing operations teams to localize global campaigns for use by field marketing teams.
  • Contribute to intelligence that will ensure compelling and effective campaign messaging for target markets and job roles.
  • Engage with customers and prospects to create POV marketing and test/validate messaging.
  • Manage the submission of a quarterly budget plan.
  • Represent field marketing at regional sales meetings and Quarterly Business Reviews.

Minimum Qualifications

  • Bachelors degree in marketing or a related field.
  • 10+ years of experience in field marketing supporting and partnering with a sales organization.
  • Prior experience with B2B technology marketing.
  • 3- 5 years of experience managing regional field marketing teams.
  • Experience with marketing automation tools.
  • Willing to be a hands-on participant in the field at events.
  • Expertise designing, executing and measuring events and campaigns.
  • Able to travel 15-20 % within North America and Latin America.

It would be great if you also

  • Have MBA
  • Are trilingual (English, Spanish and Portuguese)
  • Have SaaS experience
Full-time

Employee Testimonials

Peter Frintzilas
Senior Vice President and Head of Corporate Strategy

“I am very excited about the next evolution of Intralinks.  We have the unique opportunity to build upon the strength of our brand and experience in the financial services industry to create a portfolio of critical applications that help facilitate the world’s most strategic transactions and banking relationships.  With the decision to invest in new cutting-edge cloud, security, artificial intelligence, and machine learning technologies, coupled with our top-notch employees, a rock star executive team and a world class PE ownership firm, we are on the path to create an industry leading FinTech company.”

Elena Dolghi Intralinks
Elena Dolghi
Director, Global Talent Acquisition & People Analytics

“Intralinks is where innovation and passion live. As the premier technology partner for global banking, deal making and capital markets our vision is synonymous with trust, quality and expertise.

I am proud to be part of this dedicated team committed to the development of our employees and success of our customers. Our people is at the core of everything we do and the main reason for our success, and we are always on the lookout for great talent to keep building upon quality, expertise and trust!”