As part of Epsilon's market-leading Digital CX Strategy team, you will contribute to and lead work with Fortune 500 companies to help them optimize Interactive marketing strategies and tactics with a focus on digital channels with an emphasis on Mobile. You will help drive the translation of clients' business problems into innovative solutions and a broader vision. Using your analytical skills and digital marketing experience, you will help these world-class clients gain unique insights into their overall performance and help them use this insight to drive better marketing ROI. In addition, you will help evolve, and evangelize new and existing digital strategy offerings throughout Epsilon and the Publicis Groupe.
The ideal candidate for this position will have a passion for digital marketing and especially the mobile marketing space, a combination of interactive direct marketing and quantitative analytical skills, along with proven consulting experience helping clients improve their marketing performance.
Key player on consulting engagements that derive insight and provide recommendations to clients on how to improve marketing performance.
Provide quantitative and strategic marketing consulting services to new and existing clients informed by customer insight, research, competitive analysis, industry trends, and analytics
Assist with ongoing mobile program discovery, and help develop strategies for expansion and optimization
Continually grow understanding and knowledge of client business and their competitive environment; apply learnings in preparing and presenting program recommendations
Support test execution, collect and analyzing data, identify trends and insights to achieve maximum ROI in mobile initiatives
Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging trends and technologies. Provide thought leadership and insightful POV's for Epsilon client and internal communities on multi-channel and mobile concepts
Work with industry consultants, peer groups, and client service teams to cross-sell and up-sell existing clients and identify new business opportunities
Develop close relationships with clients and with internal stakeholders
Participate in developing new business, identify growth opportunities within projects and existing client relationships
Manage and grow a consultant on existing and new Epsilon client retainers and projects; mentor and train members of the team on mobile strategy and execution
Continue to help develop the mobile practice, while evangelizing for the group around internal and external stakeholders
Facilitate meetings, working sessions and workshops with sensitivity to client and team needs
Influence the development of Epsilon's consulting approaches and frameworks relative to mobile/multi-channel solutions
7 - 10 years of professional experience
Degree in an analytical/business/marketing/advertising discipline is ideal, MBA preferred.
Strong quantitative and analytical skills required
Ability to work through ambiguous situations to understand, define, and meet client needs
Proactively drives innovation
Experience with mobile user experience best practices
Experience with projects in interactive marketing, including mobile strategy (Apps, mobile messaging, mobile payments, responsive web strategies)
Working experience in a marketing agency, services firm, or consulting organization, or client facing role within Mobile SaaS company
Successful track record of building and presenting strategic mobile programs, recommendations and tactics for clients and effectively executing programs
Experience working on projects in multiple digital channels social, online media, affiliate, email, SEO/SEM, etc.
Superb communication, presentation and public-speaking skills.
Comfortable being the differentiator in the room amongst senior leadership and C-level executives on mobile initiatives and expertise, quickly relating to their objectives and business needs and providing credible advice
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry's top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes. For more information, visitwww.epsilon.com. Follow us on Twitter at @EpsilonMktg.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, color creed, religion, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, citizenship status, marital status, medical condition as defined by applicable state law, genetic information, disability, military service and veteran status, pregnancy, childbirth and related medical conditions, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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