Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Instagram is one of the largest and fastest growing apps in the world with over one billion monthly active users and growing at a rapid pace. Businesses and brands have always been an essential part of Instagrams community. Every day, marketers and people show an interest in doing more on Instagram, whether it's learning about a new brand, shopping for products or downloading a mobile app. Since opening up our platform to self-serve advertising in markets around the world and introducing new ad formats and objectives to deliver performance, we have seen millions of monthly advertisers come to Instagram to grow their business.
We are looking for the product analytics and data science leader for Instagrams Business Experiences product pillar. Whether you discover a charity you care about through a creator, learn about a product launch from a Stories ad, or buy a pair of sneakers while browsing Explore, this teams mission is making it easy to discover and engage with businesses you love. While we remain primarily focused on ads products, over time our teams increasingly: 1) influence and drive core consumer experiences, and 2) create end-to-end products for businesses, organic and paid. This is IGs primary monetization arm, and this leader (with cross-functional partners, of course) is responsible for understanding and improving the experience for people when they interact with ads, as well as the experience advertisers have when they buy ads.
This team and pillar cover 3 key product areas:1) Ads Experiences: focused on creating advertiser value across all formats and features by helping people discover, interact and grow closer to the things they love; 2) Business Verticals: focused on building industry-specific Instagram experiences that help people discover, consider and purchase from the businesses and creators they love; and 3) Personalized Ads: focused on the future of personalized ads on Instagram.
This leader will not only establish themselves as a product owner, but represent data and analytics, including defining the product roadmap, driving the understanding of our ecosystem across advertisers, users and our ads stack. We are looking for a leader with excellent product sense and analytical ability to drive informed product decisions. You are scrappy, focused on results, a self-starter, and have demonstrated success in using analytics to drive the understanding, progression, and user engagement of a product. This is a high-visibility role, so the ideal candidate has very strong communication skills and should be comfortable interfacing with leaders in a cross-functional capacity within a fast-paced, multi-disciplinary environment.
- Set goals/metrics to guide and prioritize product roadmaps, generate new product directions, and perform as a strategic thought leader for the Data Science and cross-functional organizations.
- Maintain a high bar in terms of product thinking and analytical depth for your team through selective hiring and mentorship.
- Think creatively about user problems
- conduct analytics studies and experimentation to identify new product opportunities and shape product strategy.
- Manage and scale the Data Science function for Instagram For Business (IG4B) products.
- Lead cross-functional and cross-team relationship building and collaboration with product and engineering teams.