Facebook: Audience Marketing Manager, NA Agency

Intro

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary

Millions of people use Facebook every day to connect and share with the people, causes, and brands they care about. At Facebook, we reach thousands of marketers each year through multiple channels and touch points across the B2B landscape.As Facebook continues to grow, how we support our partners in the advertising agency community is vital to our business. We are looking for an Audience Marketing Manager who has empathy for agencies (Media, Performance, and Creative) to join the North America team. Someone who can champion agency needs while building and curating programs that will inspire them and reinforce trust in our partnership.This person will play a critical role in working with cross-functional teams to design and execute a multi-touchpoint activation strategy that drives measurable results at a large scale, across the family of apps and services. The ideal candidate is collaborative, creative, analytical, thinks like a marketer, and has passion for all elements of the advertising industry, especially being the best partner to agencies.This is a full-time position working from our New York office.

Required Skills

  • Be customer obsessed and champion the agency audience in all programs and forums to develop strategic positioning and content rooted in audience needs (including market & audience assessment, analysis and understand of their priorities)
  • Maintain an understanding of the consumer, culture, and business trends affecting agencies and the industry to develop strategic positioning and content
  • Write briefs for cross-functional teams and external resources that clearly connect job to be done with consumer, culture, audience, and business insight through to success metrics
  • Curate and maintain a coordinated communication and content calendar that features a holistic view of audience experience
  • Own and lead the execution of multi-channel campaigns coordinating with cross-functional partners including Sales, Industry, Events, PR, Product Marketing, Consumer Insights, Marketing Science, and Measurement. Help us redefine best practices for Business Marketing
  • Demonstrate strong grasp of best practices for creative and online channels (email, Facebook ads, onsite placements, SEM, etc.) in B2B to accelerate scale of program
  • Build strong, positive working relationships across cross-functional teams including our North America Agency sales organization
  • Be an excellent storyteller. Be able to bring an idea to life and bring people on your journey
  • Track, analyze and communicate results to demonstrate marketing impact and scale successful programs and learnings
  • Identify and improve organizational and technological needs to create more efficient processes and approaches
  • Promote an inclusive and respectful workplace
  • Flexibility to travel 10% of the time to relevant in-person experiences within your plan and essential team meetings
Full-time

Employee Testimonials

Edward Fagin (Photo credit: Ryan Mack)
Edward Fagin
Engineering Manager

I'm an engineering manager on our real-time infrastructure team, and my team focuses on GraphQL Subscriptions — a component of the widely-used GraphQL open source query language for APIs — that makes it easier for engineers to build real-time features into their products. At Facebook, this framework powers a number of features that people use every day, including comment-typing indicators and streaming reactions on live videos.

At Facebook, you have the opportunity to contribute to an incredibly wide range of infrastructure projects. While our engineers have a variety of expertise, they share a passion for solving complex engineering challenges at scale. It's humbling to know that everything you work on can potentially impact more than two billion people around the world.

Vaneeta Singh (Photo credit: Ryan Mack)
Vaneeta Singh
Engineering Manager

We develop the network software for Facebook applications on iOS and Android platforms. This includes measuring and improving performance, reliability, security, and efficiency of network communication with Facebook servers. Getting the most out of a diverse set of worldwide mobile networks, and millions of handsets with a wide range of hardware capabilities is challenging as well as fun. All this while we play good citizens in these networks and are mindful of the device battery, storage, and data consumption.