Facebook: Advertising Insights Content Strategist, Insights Marketing: Facebook IQ

Summary

The Insights Marketing team within the Global Business Marketing team is seeking a Content Strategist to develop and activate robust insights content packages for Facebook IQ. Facebook IQ (https://www.facebook.com/business/insights?ref=ens_rdr) delivers the insights marketers need to understand consumer behavior, drive more effective marketing and transform how their businesses reach people. Learning from the billions of people on our platforms and the millions of businesses that advertise with us, we provide insights into behaviors both on and off our platforms across audiences, markets, devices and time. Our original research and interactive tools help marketers find insights to inspire and inform campaigns. The ideal candidate should have a strong track record in research, strategic planning, business marketing and content creation. This person is able to leverage Facebook data and third party research and transform them into compelling insights stories that can be marketed to priority internal and external audiences. This person will be responsible for identifying the most actionable and salient findings and insights, and developing world-class sales materials based on these findings. Excellent content creation and marketing acumen are critical to success in this position, as is a demonstrated ability to work across cross-functional teams and with external partners and clients.

Required Skills

  • Develops content (i.e. White papers, videos, articles, Keynote presentations etc.) for Advertising Insights and technical Marketing Science topics ranging from creating, delivering and optimizing advertising or marketing campaigns
  • Determines content and audience priorities in partnership with Advertising Insights Lead and Technical Marketing Strategist
  • Uses storytelling to illuminate advertising best practice guidance by creating compelling insight driven content that makes complex subject matter approachable on Facebook IQ owned channels
  • Delivers valuable insights packages for sales enablement, marketing and industry programs
  • Develops strong collaborative partnerships with key internal stakeholders (Marketing Science, Brand Management Group, Business Product Marketing, Industry Marketing, Communications ) and global partners (Global Customer Marketing) to define strategy, business goals and inform content approach
  • Travel is expected approximately 25% of the time
Full-time

Why We Work Here

Edward Fagin (Photo credit: Ryan Mack)
Edward Fagin
Engineering Manager

I'm an engineering manager on our real-time infrastructure team, and my team focuses on GraphQL Subscriptions — a component of the widely-used GraphQL open source query language for APIs — that makes it easier for engineers to build real-time features into their products. At Facebook, this framework powers a number of features that people use every day, including comment-typing indicators and streaming reactions on live videos.

At Facebook, you have the opportunity to contribute to an incredibly wide range of infrastructure projects. While our engineers have a variety of expertise, they share a passion for solving complex engineering challenges at scale. It's humbling to know that everything you work on can potentially impact more than two billion people around the world.

Vaneeta Singh (Photo credit: Ryan Mack)
Vaneeta Singh
Engineering Manager

We develop the network software for Facebook applications on iOS and Android platforms. This includes measuring and improving performance, reliability, security, and efficiency of network communication with Facebook servers. Getting the most out of a diverse set of worldwide mobile networks, and millions of handsets with a wide range of hardware capabilities is challenging as well as fun. All this while we play good citizens in these networks and are mindful of the device battery, storage, and data consumption.