Job Post

Advertiser Brand Health Research Manager

Facebook
770 Broadway
New York, NY 10003
The Advertiser Brand Health Research Manager will support market research initiatives related to Facebook’s business brand. Key market research initiatives include global advertiser brand health tracking, platform specific research, campaign effectiveness measurement and various ad hoc studies in support of the Business Marketing Organization. The Research Manager will build strong cross-functional relationships to drive a common and deep understanding of market perceptions and influence key stakeholders to act on the findings.    RESPONSIBILITIES
  • Support the execution, on-going updates and presentation of results for custom global tracking studies that capture advertiser sentiments about Facebook and its portfolio of apps and services.
  • Design and oversee custom research studies in the area of brand, platform and campaign measurement.
  • Manage relationships with third party, syndicated research services to identify and evangelize insights to round out our understanding of customer and market perceptions.
  • Oversee ad hoc research to support the various needs of the business marketing organization such as message testing and positioning.
    MINIMUM QUALIFICATIONS
    • 7+ years of experience using quantitative and qualitative research methodologies
    • Experience with brand and advertising research, including tracking, creative, and message testing
    • Experience communicating with all levels of organizations including leadership
    • Experience packaging and presenting research findings
    • Experience synthesizing findings across studies
    • Experience influencing cross-functional stakeholders to take action from the research findings
    • Knowledge of basic statistics including significance testing, correlation analysis, and key driver analysis
      PREFERRED QUALIFICATIONS
      • Hands-on experience using self-service survey tools for fast-turnaround insights
      • Experience with visual software and tools that enhance rendering of insights
        Category: Marketing
        Full-time

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