The Director of Marketing Strategy will serve as the main point of contact for CVSs Retailer Media Platform, CVS Media Exchange (CMX) across the organization, partnering with leaders from Marketing, Merchandising, Digital and Loyalty & Personalization in order to meet in year sales and long term strategic growth objectives. Responsible for the CMX go to market strategy, Director sets category and supplier plans and prioritization.
As a Director of Marketing Strategy, your understanding of the retail media landscape, the changing needs of the CPG, Rx, and Media Agency community as well as shifting consumer sentiment will be essential to excelling in this role. You will report into the Head of CMX, and be responsible for providing best-in-class strategies to vendors across various departments to enable brand growth which includes:
Ensuring cross-team strategy/program coordination & optimization. Working in tandem with external CMX partners, including Shopper, Brand, Media, Agencies & Ad Tech to ensure alignment to organizational priorities.
Providing thought leadership, best practices, governance & innovative guidance in all areas of digital media including media buying, customer experience, marketing & ad technology, analytics, CRM & channel marketing.
Collaborating with Business & Enterprise Partners on identifying challenges, opportunities & opportunity value; Analyzing & prioritizing the pipeline of new & existing business, aligning across CMX Leadership.
Leading cross-functional stakeholders to ensure project deliverable accountability & socialization of progress.
Ensuring the CMX team has the budget, training, resources, information, authority & support needed to execute initiatives engaging constituents necessary; Mentor team to articulate roles, responsibilities, sets accountability & provides performance feedback.
Building relationships throughout the CVS organization to align priorities to business objectives & help foster a digital mindset. Work directly with internal (Merchants, L&P, etc.) & external (agency, ad tech) partners, to align priorities & coordinate media efforts between brand & CMX vendor marketing.
Managing & evaluating digital processes, operations & MarTech stack for efficiencies, quality improvements & advancements; Stay current with new technology, digital trends, solutions & competitive strategies; Translate that knowledge into new marketing ideas.
Continually improving CMX process & operational quality standards; Manage & innovate user experience, back-end operations, data analytics & CMX technologies. Align with business partners & vendors on KPIs & partner with Analytics to establish program measurement plans & reporting. Work with business owners on the marketing plans, briefs, calendars & creative; Make final recommendations as necessary
The Director of CMX Marketing Strategy role will:
Collaborate with Business and Enterprise Partners on identifying challenges, opportunities and value of new opportunities.
Analyze the pipeline of new work and makes decisions related to prioritization and gains alignment from the business and CMX Leadership.
Consolidate the input from business partners and make the final recommendations to inform the pipeline and roadmap.
Identify stakeholders across the enterprise for governance team. Leads recurring cross-functional meetings to ensure deliverable accountability and socialization of progress.
Lead multiple teams of colleagues performing related work, sets priorities, and allocates resources. Regularly assesses/builds capability of their team to ensure they build on strengths and continue to develop skills necessary to deliver results.
Understand current and emerging marketing tactics from both their role to potential ROI, basic business and ROI modeling
8+ years of digital media, advertising technology, and marketing experience with a strong foundation of business, retailer, and consumer understanding.
6+ years cross-functional leadership experience, including demonstrated success building & leading a large team in a start-up business structure
4+ years of digital marketing experience (online & offline) including examples of testing & validating emerging opportunities; Primarily retail marketing or retail agency/strategy experience
2+ years of brand or category management experience a plus
Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results.
Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
Thorough understanding of digital marketing tactics, operational process & enabling technologies (e.g. Website, Google Analytics, CRM, Salesforce)
Ability to represent the voice of the customer in marketing plan development & all aspects of the work
Seeks broader perspectives & gathers information to understand business issues, priorities & the culture of how we operate across various stakeholder groups
Asks the right questions to get to the root cause in order to define problems before moving to solutions
Bachelors degree in Business, Marketing, Finance, or related field preferred. Ideally, an MBA.
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.