: Marketing Manager
1601 Trapelo Road, Suite 140
Waltham, MA 02451

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Are you an experienced marketing professional with a passion for technology? TRUX is seeking a hands-on Marketing Manager to develop and execute marketing programs aimed at growing our user base in the construction industry.


Responsibilities:

- Work collaboratively with sales team to build effective acquisition, nurture, and retention campaigns.

- Build an effective lead generation pipeline for targeted audience segments through your knowledge of inbound tactics including SEO & digital marketing.

- Create content to support your campaigns and iterate content to optimize performance.

- Contribute to TRUX blog as a writer furthering the companys SEO strategy.

- Evaluate and report on the impact your campaigns has on overall company goals.

- Work as a partner with internal stakeholders, external agencies, and vendors.

Qualifications:

- 4+ years marketing experience, working with sales teams.

- Experience working with CRMs: Salesforce & Hubspot.

- Strong project management skills.

- Exposure to digital and direct response marketing.

- Experience partnering with sales teams with success in building and managing lead acquisition campaigns, creating content, and strong writing skills.

- Construction or tech industry experience is a strong plus.

- Our start-up culture means that everyone digs into their specialties and get their hands dirty, this role will be no exception.

- BA in Marketing or Business


Full-time