Are you an experienced marketing professional with a passion for technology? TRUX is seeking a hands-on Marketing Manager to develop and execute marketing programs aimed at growing our user base in the construction industry.
- Work collaboratively with sales team to build effective acquisition, nurture, and retention campaigns.
- Build an effective lead generation pipeline for targeted audience segments through your knowledge of inbound tactics including SEO & digital marketing.
- Create content to support your campaigns and iterate content to optimize performance.
- Contribute to TRUX blog as a writer furthering the companys SEO strategy.
- Evaluate and report on the impact your campaigns has on overall company goals.
- Work as a partner with internal stakeholders, external agencies, and vendors.
- 4+ years marketing experience, working with sales teams.
- Experience working with CRMs: Salesforce & Hubspot.
- Strong project management skills.
- Exposure to digital and direct response marketing.
- Experience partnering with sales teams with success in building and managing lead acquisition campaigns, creating content, and strong writing skills.
- Construction or tech industry experience is a strong plus.
- Our start-up culture means that everyone digs into their specialties and get their hands dirty, this role will be no exception.
- BA in Marketing or Business