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Upserve is looking for a dynamic email marketing manager to join its growing marketing team. This is a unique opportunity to join a SaaS business experiencing hyper growth. We are looking for a customer centric email marketing expert who thrives in a fast-paced environment. Reporting to the VP of Demand Generation this position will be responsible for approach, execution and measurement of all email marketing programs to increase brand value, improve customer retention and drive incremental sales. If you have a proven track record of building and leading highly effective email marketing programs as part of customer life-cycle marketing, and can inspire passion and confidence among your colleagues, you could be fit for this role.
-Own email roadmap, execution and measurement. Use insights from data to identify priority segments and design email marketing programs to maximize value to prospects and customers.
-Build insightful nurture campaigns to drive customer retention and incremental sales to new and existing customers.
-Balance educational and promotional campaigns to support superior customer experience while maximizing customer lifetime value
-Provide email marketing leadership and work with Marketing, Product, Business Applications and Finance teams to establish how email marketing fits in within customer life-cycle marketing.
-Work with cross-functional teams to identify and refine target segments, build re-engagement campaigns and refine audience segmentation and personalization
-Maintain and run A/B and multivariate testing for email marketing programs
-Track, report and improve email marketing KPIs including deliverability, open rates, click-through rates, conversion rates, opt-outs rates, and revenues
-Maintain and grow the companys positive brand image
-Partner with the rest of the demand generation team to maximize demand generation volume and efficiency
-Track email marketing best practices, monitor industry trends, and make recommendations for growth
Required Skills and Experience
-Desire to continually learn and improve.
-Passion for taking risks, improving processes, and making data-driven decisions
-Experience creating, testing, analyzing and optimizing B2B email marketing, remarketing and nurture programs
-Analytical with experience using data for A/B testing, segmentation and personalization
-Hands-on experience with ESPs like Pardot, Mailchimp, Sendgrid, Marketo and CRM such as Salesforce preferred
-Knowledge of CAN-SPAM, GDPR, and CCPA
-Knowledge of best practices for improving email deliverability
-Excellent written, verbal and interpersonal skills with ability to identify and respond to situations quickly
-Hospitality industry experience is a plus
Upserve is the magic ingredient that helps restaurateurs thrive by putting everything they need in one place. We are a leading restaurant management platform with a cloud-based Point of Sale (POS) system, data and analytics, inventory management and payments processing for small to midsize restaurants. Thousands of restaurants use Upserve to manage relationships with more than 57 million active diners, process over $12 billion in annual sales, and to serve over 36 million meals per month. Being a part of the Upserve team brings a plethora of amazing benefits and here are a few:
-Well invest in your career. Upserve is growing quickly, and well give you the opportunity to do the same. Through our internal learning and development resources and our partnership with Vista Equity Partners, youll have access to a number of professional development opportunities so that you can keep up with the companys evolving needs. We care about your wellbeing.
-We offer a very robust medical and dental insurance coverage plan, offer tax savings plans for retirement and dependent care, subsidize your transportation costs, offer a generous and inclusive parental leave, and provide catered lunches/meal allowances.
-We offer competitive compensation packages. Our people matter! We dont ignore the role that compensation has on motivation and performance so we strive to equitably compensate our people.
-Weve created an inclusive environment where everyone can thrive. Our customers are a diverse group, so were building a team that is too. Through our various D&I recruitment partnerships, intramural sports, quarterly engagement and feedback surveys, and more. Were building an organization that provides our employees with the emotional and physical space to bring their best selves to work.
Want to know what its like to work at Upserve? Check out our Instagram, Inside Upserve.
Upserve is proud to be an Equal Opportunity Employer. We strive to have a team that is as diverse as the industry we serve. We partner with a number of local organizations working to improve access to the tech industry for underrepresented groups. All qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disability.