: Lead Copywriter - Social
250 Greenwich St, Fl. 36
New York, NY 10006

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Better is redefining homeownership and making it simpler, faster-and most importantly-more accessible for everyone. We leverage technology and expertise to find ways that we can make the homebuying journey more approachable and understandable.

  • Right now we're funding over $1.5 billion in home loans per month
  • We've funded over $14 billion in loans and $3.5 billion in insurance
  • We ranked #11 on Fortune's Best Places to Work in Financial Services 2020
  • Our Founder and CEO was named in Comparably's Top 25 CEOs for Diversity
  • We were listed to Forbes' FinTech 50 2020
  • And #15 on the 2020 CNBC Disruptor 50
  • We've secured over $254 million from our investors to date


Our company is made up of driven, passionate people who bring their unique backgrounds and perspectives to everything we do and we are committed to fostering diversity, multiculturalism, and inclusion. We see the perspectives that each person brings and a diverse workforce as essential for individual and collective success. We believe it's important to foster a company culture that encourages curiosity and passion-from employee resource groups and learning opportunities to team outings and community outreach.

What you'll do as a Lead Social Media Copywriter

  • Create timely pieces of branded content to live across a range social platforms
  • Partner closely with design and strategic leads to concept and execute ideas
  • Respond to feedback provided by internal department heads and external stakeholders
  • Write in a clear and consistent tone that builds off the Better brand voice
  • Manage junior team members and help them deliver their highest standard of work


About You:

In this role, you'll partner closely with design and strategy leads to generate timely, shareable content to live across a spread of social platforms. Ideally, you're the kind of person who can generate and execute on ideas fast. The mortgage industry moves quickly, and we need someone who can keep up with the conversation.

  • You have at least 5+ years copywriting experience
  • You have a deep knowledge and mastery of the social media landscape
  • You're at the expert level in G-suite (bonus if you know your way around Figma)
  • You have experience providing creative direction and managing copywriters
  • You have a portfolio that shows a range of strong, creatively rich copywriting
  • You know how to develop and implement thought-provoking content that answers a brief
  • You're a self-motivated individual who doesn't wait to be told what to do
  • You have a proven ability to ship work fast without sacrificing quality
  • You take criticism in your stride and know when to stand up for your ideas
  • You die a little inside when you see that someone left out an Oxford comma


The Better mission is rooted in values that drive us.

  • We do what's in the best interest of the consumer, not ourselves
  • We have growth mindsets, not fixed ones
  • We believe that success lies in execution, not credentials
  • We act like owners, not just employees
  • We work to find answers on our own, not wait for them to be given to us
  • We optimize for mission, not ego


Our mission speaks for itself-we continue to outpace the industry at every turn. We've recently joined forces in partnership with Ally Bank, and our backers have helped build some of the most transformative tech and finance companies in history. Kleiner Perkins, Goldman Sachs, American Express, Citigroup, Activant Capital, Ally Bank, and others have invested in our vision for what homeownership can be.

Better is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions at Better are based on a person's merit, business needs, and role requirements.

Full-time