: Field Marketing Manager
31 St. James Ave
Boston, MA 02116

Employee Testimonials

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The Field Marketing Manager will work closely with Sales to spearhead Field Marketing initiatives, as well as manage and coordinate day-to-day projects in collaboration with the Marketing team.  This role will play a major role in executing and measuring results of various marketing campaigns.  The Field Marketing Manager reports directly to the Vice President, Marketing.

 Responsibilities:

  • Work closely with Sales to plan, organize and execute integrated field marketing programs to generate the highest number of qualified leads and conversion to pipeline via an approved Marketing plan
  • Analyze and utilize external market data to develop marketing strategies to grow the pipeline with qualified leads.  Implement process to develop pipeline using account-based marketing tools.
  • Manage all marketing activities (campaigns, events, digital marketing and other activities) in support of plan.  Implement a 90-day rolling calendar of activities, including events, webinars, marketing campaigns.
  • Work closely with Sales and Sales Enablement to develop a set of Sales Tools to increase the pipeline and improve the win rate. 
  • Work closely with the Demand Gen Manager to develop marketing campaigns and programs. 
  • Track program results, measure program success and report metrics via sales and marketing automation systems
  • Establish a regular cadence of communication with Sales, to share results and recommended follow-up actions
  • Manage budget and vendors and be accountable for ROI of marketing programs
  • Serve as the marketing expert in region. Be a student of field marketing best practices and new digital innovations and use these ideas in events and programs.

 Experience:

  • 2-5 years of B2B field marketing experience, preferably in a SaaS or other IT business
  • Bachelor’s degree in marketing or a related field required.
  • Proven track record of successfully partnering with Sales management
  • Strong understanding of demand generation fundamentals and best practices to drive success, including a focus on metrics tracking and results
  • Excellent oral and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization
  • Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity
  • Marketing automation experience is required (Pardot, Marketo, Eloqua)
  • Analytics tools experience (SFDC or similar tools)
  • Experience in collaborating with multiple stakeholders to drive a project or program to success
  • Travel 20%
Full-time

Employee Testimonials

Cassie Tracey
HR Generalist

“I love working with such a fun and diverse group of co-workers at Anaqua!  Throughout the few years I’ve been here, I’ve seen firsthand how passionate everyone is about our software and client satisfaction.  Together, we work towards a common purpose, and you can feel the buzz and excitement in the office every day.  We’ve grown a lot over the past few years, and because of that, I’ve had the opportunity to get involved in a lot of aspects of the company that interests me, and really grow my skill set. And no matter how hard we work, we always know how to have fun with our monthly birthday happy hours.”

Amanda Hollis
PR Manager

“It’s exciting to work at a software company where my first impressions of Anaqua being an innovative, smart and friendly work environment continue to stay true today. The business is unique in that it’s changing the way organizations think about the management of their most valuable intangible assets, intellectual property. To work at a company where team members are passionate about contributing to a similar goal, their opinions are valued and their collaboration with clients (many of the world’s top global brands) directly helps their business and supports our software enhancements, is truly a unique opportunity.”