: Director, Marketing Automation
685 3rd Avenue
New York, NY 10017

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Job Description

The Director of Marketing Automation is responsible for overseeing, implementing, analyzing and optimizing all automated marketing programs, including email and other digital tactics for Intralinks as well as managing and improving our global marketing database.

Responsibilities

  • Own end-to-end marketing automation processes and workflows to support audience segmentation, campaign design/build, lead routing, lead scoring and campaign effectiveness reporting.
  • Lead monitoring and optimizing of lead scoring and lead nurturing programs across Intralinks to increase MQL volume and velocity
  • Deliver lead nurturing campaigns that are consistent with the brand, complement existing marketing and sales efforts, ensure client satisfaction and engagement with business materials, all while delivering commercial value that can be clearly measured
  • Project manage and execute email marketing campaigns, providing reporting, insights, and suggestions for tactic and channel optimization
  • Advise and perform audience segmentation strategies to incorporate available demographic and behavioral criteria from multiple sources within the marketing data ecosystem for optimal design and response
  • Ensure marketing programs follow email preference including multi-touch emails and compliance guidelines
  • Champion data quality and management to build the depth, breadth, and quality of the marketing database
  • Generate and analyze regular reporting on effectiveness and key performance indicators (KPIs) to share program impact and key learnings with marketing stakeholders and partners
  • Keep up-to-date and adhere to digital marketing best practices, including; usability, design/copywriting, privacy, and legislative policies

Minimum Experience:

  • 7+ years experience implementing or managing marketing automation tools such as Marketo, Eloqua, or Pardot.
  • 5+ years of experience with Salesforce.com
  • 3+ years experience managing marketing automation team in a B2B company
  • Lead scoring/nurturing/marketing automation experience in a fast-paced, environment
  • Demonstrated success implementing and optimizing lead scoring and nurturing programs that have increased sales leads and pipeline and velocity

It would be great if you also had:

  • Experience in software or financial services industry preferred
  • Marketo Certification

SS&C Intralinks is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.

Full-time

Employee Testimonials

Stephen Braverman
Senior Technical Support Analyst

"Successfully troubleshooting and resolving an issue is one of the most rewarding aspects of this position. It’s my job to make our client’s job a little easier."

Faith Christine
Senior Customer Success Manager
"It’s hard to describe good customer service, but when you don’t get it, you know. Always being there for the client and being their champion internally drives me. Helping them keeps me engaged."
Benny Samuel
Senior Technical Support Analyst

"When a client needs help and I’m able to resolve their issue, the relief I’m able to give them makes me feel that I’ve given them confidence in our product and our team."

Elena Dolghi
Former Director, Global Talent Acquisition & People Analytics

“Intralinks is where innovation and passion live. As the premier technology partner for global banking, deal making and capital markets our vision is synonymous with trust, quality and expertise.

I am proud to be part of this dedicated team committed to the development of our employees and success of our customers. Our people is at the core of everything we do and the main reason for our success, and we are always on the lookout for great talent to keep building upon quality, expertise and trust!”

Peter Frintzilas
Former Senior Vice President and Head of Corporate Strategy

“I am very excited about the next evolution of Intralinks.  We have the unique opportunity to build upon the strength of our brand and experience in the financial services industry to create a portfolio of critical applications that help facilitate the world’s most strategic transactions and banking relationships.  With the decision to invest in new cutting-edge cloud, security, artificial intelligence, and machine learning technologies, coupled with our top-notch employees, a rock star executive team and a world class PE ownership firm, we are on the path to create an industry leading FinTech company.”