: Director of Experiential Marketing
500 Rutherford Ave, Suite 201
Boston, MA 02129

Employee Testimonials

Jesse Deardorff
Cassandra Ball


Director of Experiential Marketing

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and So Paulo, Brazil. http://www.indigoag.com/


Immediately jump in and establish a structure for the Events Team that can support the range of

large-scale (beneficial ag) to small scale (geo/local seminars) events

Establish a process for evaluating event opportunities and executions that map to high value and ROI for the business

  • Establish clear KPIs and dashboard to measure performance against concrete events goals

Establish him/herself as a key thought and execution partner on the annual Beneficial Ag event (to Strategy, Ops, Brand, Commercial and Executive team)

Evaluate current events strategy and identify areas for increased effectiveness and opportunities for additional workstreams

  • Fully understand both the Indigo and Terraton brand and establish an event strategy that is in support of those brands

Continue to help the Marketing team grow in order to execute against business needs

  • Hire Regional Field Marketing staff


  • Extreme manager-doer, able to lead strategically while executing the smallest level of details (ie caterers, seating plants, etc.)
  • Extremely creative
  • Effective, collaborative and can-do personality with ability to diplomatically decline with logic and rationale
  • Strong and calm presence, resourceful and inventive
  • Ability to read the room, assess good creative and have an eye for building/executing effective brand experiences
  • Effective ability to balance experience with budget
  • Highly organized, detail oriented
  • Ability to work cross-functionally from executives to grower-focused representatives


  • 10-15 years of experience in agency or client-side
  • Experience building and managing an events team
  • Experience executing events for the purpose of thought leadership, sales development and brand building
  • Managed on time and on budget events ranging local low thousands to multi-million, multi-city
  • Experience running events at global organizations, where it requires global oversight & local execution
  • Has directly run events or experiential marketing for high profile brands directly and in partnership

Employee Testimonials

Jesse Deardorff
Jesse Deardorff

Our plan is focused on the growers and helping them achieve maximum profitability using a unique set of tools. On top of offering a dynamic product, developing relationships and partnerships with growers will be key to achieving our goals.

Cassandra Ball
Cassandra Ball

I love the lab culture of Indigo. It's great being surrounded by both hard-working and fun-loving people. Most of our experiments are challenging and having the support of coworkers throughout the day really makes it fun for me.

Trudi Baker
Trudi Baker

From the early days when the whole company consisted of less than 20 people, I remember EVERYONE would gather for lively brainstorming sessions, the founder of the company, bench scientists, data scientists, lab techs, an attorney - everyone participated and listened and learned from each other's experiences and opinions. Today Indigo is much larger, but this spirit of open communication and collaboration is still strong. We collaborate through our everyday work, through software like our online innovation exchange where we bounce ideas off each other, and through "hands-on" brainstorming sessions where we learn a new assay and some of the points which are most challenging and can share ideas about how to make it more efficient.