: Director, Demand Generation
100 Summer St. Suite 2708
Boston, MA 02110

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Overview: 

Profitero is looking to hire a Demand Generation Director, who will play an integral role in the future growth of the company. This highly-visible and highly-valued role will ultimately be accountable for driving business leads for our sales teams using a mix of channels and digital tactics. This a job for someone who has a “doer” mentality and who can implement tactics in addition to devising strategies.

About Profitero:

Profitero is a global SaaS company driven to empower brands with the technology and insights necessary to accelerate e-commerce performance. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, informing actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Profitero also allows brands to measure their Amazon sales, share, traffic and conversion, and connect it to their digital shelf performance so they can precisely identify the factors influencing desired outcomes. Brands using Profitero gain the competitive advantage of agility: Profitero’s proprietary technology enables brands to nimbly and strategically optimize their 4Ps (Product, Placement, Price and Promotions). Many of the world’s leading brands depend on Profitero to measure and improve their e-commerce performance, including Adidas, General Mills, L’Oréal and Clorox.

Roles & responsibilities:

  • Develop, execute and maintain a demand generation plan and strategy to achieve MQLs and pipeline generation goals 
  • Work closely with the Content Marketing team to identify content campaigns and assets to achieve lead goals  
  • Manage and optimize campaigns across all digital channels – email, social media advertising, paid search, SEO, video (Youtube), retargeting platforms
  • Implement account-based marketing (ABM) strategies to generate leads at high-priority accounts 
  • Design and manage marketing nurture campaigns to advance prospects through the buyer’s journey and help further qualify leads for sales  
  • Optimize critical conversion pages on the company website 
  • Measure, analyze, and report performance – at an overall demand gen KPI level and at a campaign level – and provide monthly reports to senior management 
  • Design and manage the lead follow-up process for all campaigns and track program performance
  • Keep the BDR / sales team updated on the campaign calendar and ensure they have tools they need to support promotion / follow up 
  • Manage the creation of all landing pages, emails and collateral need for campaigns 
  • Manage advertising & promotion budget, constantly seeking ways to lower cost per lead 
  • Manage Marketo and integration with SalesForce.com 
  • Manage 1 direct report (marketing campaign coordinator)

Qualifications & essential skills:

  • 5-8 years of digital marketing and demand generation experience, with specific focus on planning and managing B2B demand generation programs using email marketing and marketing automation
  • Strong understanding of the entire email marketing journey at a strategic and technical level
  • Experience and proficiency with Marketo required. 
  • Experience and proficiency with digital advertising platforms (Google Ads, Linked in, Facebook, Ad Roll, Criteo)
  • Experience and proficiency with webinar / virtual event technology (Zoom, ON24)
  • Analytical individual who is comfortable tracking and reporting on campaign performance metrics, revenue attribution, revenue influence, ROI and other key metrics
  • Familiarity with GDPR compliance regulations 
  • Bachelor’s degree 
  • Boston- based — No sponsorship or relocation available at this time
Full-time