: Digital Marketing Manager (Email Marketing)
14 Arrow St 4th Floor
Cambridge, MA 02138

Employee Testimonials

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Hydrow is looking for a Digital Marketing Manager (Email Marketing) to join our team!

Hydrow is the Live Outdoor Reality (LOR)™ rower. With workouts led by world-class athletes, including some training for the U.S. National Rowing team, Hydrow delivers a live on-river rowing experience at-home that engages two times more of the body's muscles than biking or running. Now more than ever, people's over-scheduled, stressful lives leave little time for meaningful exercise and the soul-enriching opportunity to spend time outdoors. Hydrow's innovative LOR technology brings balance and peace, while simultaneously delivering a challenging workout in only a 20 minute session.

At Hydrow, you’ll have the chance to shape a company that will disrupt the fitness industry and create a meaningful community unmatched in the marketplace today. If this sounds exciting, we want to hear from you.

JOB OVERVIEW

We are looking for an enthusiastic and professional Email Marketing Manager/Copywriter to be a part of the Hydrow Digital Marketing team. We’re creating the next great consumer technology product in fitness, and are looking for an individual with an eye on the future and plans to learn and grow with the company. 

Hydrow supports active lifestyles and encourages team members to not only interact with the Hydrow platform, but other competitive platforms on a regular basis.

IN THIS ROLE, YOU WILL BE RESPONSIBLE FOR:

  • Owning all customer acquisition email campaigns including the execution and driving the strategy

  • Growing the customer acquisition email channel to one of our largest channels by launching new paths to growth, new capabilities and new A/B tests

  • Designing email campaign workflow for lead nurture and sales drip campaigns

  • Copywriting digital assets including email campaigns, ad copy, ads, website, and other digital channels

  • Being the voice of the customer for the marketing team

  • Ensuring the digital team’s assets are on-brand and coming from one voice

  • Strategizing and planning with the Director of Digital Marketing

REQUIREMENTS

  • 2+ years in Digital Marketing (or marketing role with heavy emphasis on digital channels)

  • Email marketing experience

  • You love writing copy and have significant copywriting experience across all channels, particularly digital channels  

  • Campaign creation and A/B testing experience

  • Knowledge of important digital channels: Facebook, Instagram, Google, Microsoft, Amazon

  • Knowledge of key marketing tools like google analytics, shopify, and hubspot (or another similar CRM/ESP).

  • Strong organization, planning abilities and attention to detail

  • Strong communication skills & ability to work with 3rd parties and key stakeholders 

  • Strong excel/google sheets skills

  • Independence and hunger to learn!

IDEAL CANDIDATES WILL HAVE 

  • Knowledge of specific tools:

    • Google analytics

    • Hubspot

    • Shopify

    • Google Ads / Facebook Ads / Amazon Ads

    • Wordpress Experience

  • Design experience (knowledge of photoshop)

  • Project management experience

REPORTS TO: Director of Digital Marketing

About Hydrow

Started in November 2017, Hydrow has recently announced the expansion of its Series A with additional investments from some of the most prominent names in the sports and tech industries, including Rx3 ventures (co-founded by Greenbay Packers Quarterback Aaron Rogers), Wheelhouse, The Raptor Group and The Yard Ventures. Initially led in February 2019 by L Catterton, the largest and most global consumer-focused private equity firm, the additional investment brings the Series A total to $27M. The new funding will further fuel Hydrow's growth as it began shipping nationwide May 2019, starting with nearly 1,000 early backers who purchased Hydrows through Indiegogo in fall 2019.

At Hydrow, we are a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.

Hydrow offers competitive salaries, benefits, and early stage equity. 

Full-time

Employee Testimonials

Current Employee
Manager

Fun, productive working environment that's constantly growing and evolving. The team-centric environment is extremely productive and it's amazing to see all of the core parts of the company collaborate to achieve a common goal.

Current Employee
Director

Collaborative, dynamic and team-centric environment. Team members are dedicated, passionate and eager to take on new challenges. It's a compelling product with enormous potential, making it an incredibly exciting time to be a part of the organization. Start-up vibe -- high-energy, all-hands-on-deck mentality -- but guided by talented, highly-experienced (yet approachable) leadership.

Current Employee
Trainer

I have worked with Start ups before and the best part about working for Hydrow is that everyone on the team puts peoples' best interest first and foremost.
The team is experienced and supportive both personally and professionally.
The environment rewards hard/smart working people while being clear about targets. Company meetings every Friday to put everyone in different departments on the same page. Great food options for meetings and daily snacks/coffee.