: Digital Marketing Coordinator
21 Drydock Avenue
Boston , MA 02110


Americas Test Kitchen is seeking a Digital Marketing Coordinator to join our team. This opportunity is ideal for someone with foundational marketing experience who is motivated to apply their skills to a growing business in the home cooking space. In this hands-on role, you will be responsible for the execution and analysis of our websites email capture and product promotion programs and contribute to overall marketing plans for ATK new product launches and partnerships.

Essential Elements of Position:

  • Work with third-party and internal partners to build awareness, drive traffic, and convert sales for all ATK product lines

  • Track KPIs to assess performance and pinpoint issues

  • Manage calendar for onsite promotions and marketing activations

  • Traffic ads across Americas Test Kitchen sites using DFP (Google) and manage requests for hardcoded placements

  • Use CMS to update promotional content on homepage, articles, and other areas of our sites

  • Support tracking code needs for digital marketing group

  • Administrative support for new offers for membership and subscription businesses

  • Marketing acceptance testing for new landing pages, web offers, and features

  • Support documentation of marketing collateral across digital marketing group

  • Other responsibilities as needed to support our digital initiatives and organizational goals

You'll be a great if if you have:

  • 1-2 years in a similar marketing role or equivalent internship experience

  • Experience in data analysis and strong math skills

  • Knowledge of conversion rate optimization and digital marketing concepts

  • Working knowledge of analytics tools (Google Analytics, Tableau, MixPanel etc.)

  • Proficient in MS Excel and Google Sheets

  • Excellent communication skills and experience collaborating across functions and disciplines

  • An eye for effective marketing collateral and passion for business

  • Understanding of web programming is a plus