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The Digital Advertising Trafficking Team Lead is responsible for setting the strategy, vision and execution within one of media's core functionalities. As part of the larger Global Advertising Operations team, you will manage Bloomberg's Digital Trafficking team by providing leadership and oversight of our US line of business, focusing on client performance and optimization. Success will be defined by leveraging the synergies between teams in partnering with sales, planning, ad product, editorial and the broader ad operations team to drive engagement and revenue.
As the leader of this team, a qualified candidate will have the opportunity to use their unique blend of technical aptitude, analytical mindset, organizational skills and creative problem solving to bring media solutions to life and ensure client success. In their day to day role, this individual will serve as a player/coach, working across mobile/desktop web, mobile applications, video & connected devices to traffic online creative, troubleshoot problems, manage campaign delivery and report results for client advertising on Bloomberg's digital properties. This person will also engage across pricing & inventory, ad technology, marketing, product and engineering teams to launch new ad experiences, build creative for clients and project manage high impact units.
We will trust you to:
- Set a vision for our digital trafficking team, drawing heavily on a strong pulse on the industry and command of our metrics and goals
- Coach and mentor a high performing team of digital traffickers through campaign delivery and account management, with an eye towards performance and optimization
- Define and consistently measure quantifiable success for the team
- Provide best-in-class customer service for internal partners and external clients/agencies, working consultatively to foster understanding and adoption of industry best practices
- Drive workflow and communication with cross-functional partners in sales, marketing and planning to ensure timelines are met and campaigns have successful outcomes
- Create strong connections with our data, content and audience teams, along with editorial and engineering to develop powerful innovations that surprise and delight our users and advertisers
- Proactively ensure the sales and operations teams are educated on new and innovative strategies; continually inspire teams to raise the bar strategically, creatively and operationally
- Be seen as a thought leader in the ad community for digital trafficking
- Traffic and maintain display and video ad campaigns on Bloomberg's digital platforms, ensuring deal terms are met including delivery rates, start and end date, reporting requirements, viewability expectations, etc.
- Collaborate with ad product, ad technology and planning teams to understand client KPIs and how we can leverage Bloomberg assets to drive success
- Build custom ad experiences with internal and external partners, from client kick off calls through QA and launch
- QA campaign creative for spec compliance and proper functionality
You'll need to have:
- 5+ years experience in Digital Ad Operations/Revenue Operations
- Bachelors Degree
- Strong time management skills to ensure we are effectively managing requests and deadlines both internally and externally
- Strong communication skills, Be articulate and comfortable speaking with diverse audiences, including sales and clients, demonstrating the ability to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot
- Understanding of Excel, including the ability to create and use pivot tables.
- Ability to work both independently and collaboratively while maintaining attention to detail and multitasking in a fast-paced environment
- Impeccable technical acumen and experience with advertising systems and a thorough understanding of advertising performance metrics.
- Experience working in Google Ad Manager as well as with third party ad servers (DCM, Sizmek, Flashtalking, Celtra, etc) and ad-verification vendors (Integral Ad Science, DoubleVerify, MOAT, etc)
- Experience in managing third party rich media builds and/or working within rich media self-service platforms.
- Natural ability to problem solve with superior time management and an eye for detail
Does this sound like you?
Apply! If we believe you're a good match, we'll get in touch with you to let you know the next steps.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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