: Content Marketing Manager
36 Cambridge Park Dr
Cambridge, MA 02140

Video

About the role:
Vecna Robotics seeks a Content Marketing Manager to join its growing Sales & Marketing Division. Successful candidates must be social, analytical, possess an aptitude for learning and using new software, and be able to communicate clearly and effectively. The ideal Content Marketing Manager should have proven experience and a portfolio of written pieces for B2B with a passion for inspiring and educating through impactful storytelling.  

In this role you will:

  • Develop and execute on content calendar in tight collaboration with PR, demand generation, and sales teams.  
  • Collaborate closely with internal communications team and external vendors to craft story arcs for thought leadership pieces. 
  • Craft written pieces, including but not limited to:  
    • Ebooks, white papers, sales cut sheets and brochures, blog posts, bylines and thought leadership pieces,  short-form content for social media outlets, voice-over scripts, Advertorials and advertising copy, and PowerPoint presentations. 
  • Work in tight collaboration with website vendor, PR, and demand generation teams to manage website updates, including but not limited to: 
    • Long-form content; SEO performance; creating, supporting, and reporting on gated content; and keeping news and blog up to date. 
  • Manage social media leveraging written and visual content across the organization’s digital content channels and find ways to integrate content with other publications (digital or otherwise) when appropriate. 
  • Work with program marketing manager to define and support written and multimedia content needs for tradeshows; craft lead generation outreach. 
  • Plan in-house and third-party video shoots, including location scouting, identification of talent, development of production needs, and creation and management of budgets. 
  • Collaborate with Customer Success and Account Management executives to create and produce compelling training materials and customer launch packages. 
  • Organize and maintain extensive in-house multimedia library. 
  • Work closely with executive and sales teams to develop beautiful, thoughtful, informative and compelling PowerPoint presentations. 
  • Stay abreast of news trends and provide internal team with regular updates on hot topics. 
  • Support RFP and proposal writing efforts. 
  • Collaborate with Customer Success and Account Management executives to create and produce compelling training materials and customer launch packages. 
  • Ensure timely and professional delivery across content projects. 
What we are looking for:
  • Bachelor’s in marketing or related discipline. 
  • 3-5 years of related marketing experience, ideally in B2B tech or industrial space.
  • Familiarity with WordPress, and SharpSpring a plus. 
  • Demonstrated PowerPoint design skills; familiarity with Canva, LightRoom, InDesign, Premier, and Illustrator a plus. 
  • Proficiency with social media platforms, including LinkedIn, Twitter, Instagram, Facebook, and YouTube. 
  • Possess a deep understanding of best practices for creating compelling content. 
  • Proven experience carrying out multi-channel marketing efforts, including tracking and reporting on results. 
  • Highly organized with an ability to manage budgets and timelines. 
  • Superior editorial and written skills. 
  • Capacity to manage multiple projects simultaneously. 
  • You are creative, innovative, and always think outside the box. 
  • You are metric driven and have the ability to draw insight from complex marketing data. 
  • Confident and polished with a dynamic personality and a sense of humor. 
About Vecna Robotics:
 
Vecna Robotics is an exciting engineering startup in the process of scaling its suite of autonomous, material handling robots for the warehouse and supply industry. Our technology is designed to integrate seamlessly with workers for safe and flexible bulk transportation and fulfillment in a dynamic environment. As we become a leading producer of these collaborative warehouse robots, we seek candidates who thrive on developing creative solutions to daily challenges and can approach those challenges from the customer point of view. Our talented and hardworking team values self-discipline, leadership, innovation, and learning.
Full-time