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Web Marketing Manager

Job Description

Reporting to the Director, Web & eCommerce, you will be responsible for driving best in class user experiences, eCommerce flows, and web optimizations that increase conversion to drive incremental revenue. You thrive in a fast-paced environment with rapid experimentation which includes flexing your online conversion muscle and working to identify and scale wins across sites. You can navigate complex matrixed organizations with ease, but you have a bias for action. As such you can be scrappy and innovative, constantly pushing boundaries and uping the game to drive significant growth.

Responsibilities

Own eCommerce business strategy and roadmap and develop key web initiatives that align with overall business strategies

Act as main web & eComm point of contact as well as participate in cross-functional meetings, having a seat at the table to ensure alignment on business objectives

Partner with the Forecasting team to review and manage performance indicators that will identify areas of opportunity to drive revenue within Web & eCommerce

Manage the user experience of our web properties including site navigation, content development, checkout funnel and promotional campaigns

Manage all aspects of web analytics insights, and communicate relevant information to team members, executive leadership and cross-functional partners

Be an advocate for the Customer, and gather qualitative feedback and insights to inform best in class UX Design

Work closely with go-to-market teams to identify and drive web, landing page and additional digital optimizations to improve conversion rates

Serve as an industry expert and maintain deep knowledge of the evolving technology landscape and our competition

In partnership with key stakeholders, prioritize the A/B testing calendar, as well as improve and set the direction for the web product

Collaborate with Creative and Brand to develop, maintain and test/learn best-in-class content on web sites

Requirements

5 years of experience working in B2C and B2B web marketing, eCommerce and SaaS environments; prior P&L responsibility strongly preferred

A team player with energy and enthusiasm and a high tolerance for change

Desire to manage multiple, varied priorities with a proactive lens and operating with a sense of urgency

Demonstrated knowledge of website technology and development, and well versed in analytics tool such as Google Analytics, Adobe Analytics, Clicktale, as well as online research tools like Usertesting.com, Usability hub etc.

Experience working in an Agile, specifically Scrum, environment

Proven track-record of accountability, both within your responsibilities and the broader company

Solution oriented, creative problem solver with a positive, can-do attitude

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LogMeIn

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At LogMeIn, Inc., we build category-defining products that unlock the potential of the modern workforce, making it possible for millions of people and businesses around the globe do their best work, whenever, however, and most importantly, wherever.

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Company Profile

Number of Employees

1,000+ Employees

Open Positions

20

Videos

Photos

Employee Testimonials

LogMeIn provides a unique corporate culture that fosters a friendly and personal atmosphere while presenting its employees with a professionally challenging and intellectually stimulating day-to-day experience. Over the past four years, working here has given me so many opportunities to collaborate with creative, energetic and interesting people in the legal and tech communities; it’s been a greatly fulfilling period in my career.

Claire Bergen   –   Senior Associate Counsel

What I love most about LogMeIn is that they take the time to develop my skills and knowledge to advance my career within the company. LogMeIn truly values people on a personal level, creating an environment where you don't want to leave.

Karla Lemos   –   Senior User Services Representative

I love working at LogMeIn because of the work-life flexibility, as well as the accessibility to resources to foster career growth

Mike Kirk   –   Account Executive

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