Job Post

VP of Marketing

edX
141 Portland Street
Cambridge, MA 02139

Learn more about the role from our COO, Adam Medros, here!

edX, the trusted platform for education and learning, is looking for a senior marketing leader who is looking to apply their brand building and growth experience to the global opportunity to transform access and affordability of education.

Responsibilities:

Reporting to the President & COO, the Vice President of Marketing is responsible for building and developing a world-class marketing team that can create and execute a data-driven growth marketing strategy, a brand and product marketing strategy to accelerate growth and also build edXs brand equity and market awareness globally.

The VP of Marketing will:

  • Oversee all aspects of marketing including brand, product marketing, PR, internal and external communications, social media, customer acquisition and growth.
  • Lead the development and implementation of marketing strategies to solidify the edX brand and the brand value of our innovative MicroMasters program and B2B business offering.
  • Grow our capability to acquire and nurture learners interested in programs and degrees.
  • Grow our capability to acquire enterprise sales leads.
  • Develop and manage a consistent voice and tone across all edX products, in concert with Product and Engineering.
  • Lead, develop and manage a growing marketing team.
  • Represent the marketing team as a member of the executive leadership team and work closely with other functional leaders to guide edX strategy and operations.

Requirements:

  • 10+ years experience leading a consumer web marketing organization focused on both growth and brand building.
  • Demonstrated experience building and leading a data-driven and outcome oriented team in a B2C market.
  • Passion for and understanding of leveraging data to evaluate the impact of marketing.
  • Experience generating, developing, and executing impactful brand, product marketing, and PR outcomes.
  • Strong leadership skills, with experience collaborating and navigating in a matrixed organization.
  • Comfort dealing with complex organizational change management.
  • Experience coaching leaders and managers, aligning teams to goals, setting a strategic vision and creating an engaging, positive work environment.
  • Experience hiring and developing top talent and designing diverse, inclusive, effective and results-driven organizations.

Plusses:

  • Experience with marketing in the EdTech space including online certificate or degree programs, executive education, or Online Program Management (OPM).
  • Experience working with partner marketing teams.
  • B2B or Enterprise marketing experience.
  • Experience aligning product brand with employer brand to recruit top talent.

Applicants must be able to work out of our Cambridge, MA office. Sorry, Visa sponsorship is not available.

Category: Marketing
Full-time

See What It's Like To Work Here

EdX is a nonprofit, open-source online learning destination founded by Harvard and MIT that offers free, high-quality courses to anyone, anywhere. Since our inception in the spring of 2012, edX has grown to include more than 140 highly acclaimed international institutions, offering 2,000+ courses with more continually being added.

 

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