Workhuman: Vice President, Customer Acquisition, Retention & Advocacy
200 Crossing Boulevard
Framingham, MA 01702

Employee Testimonials


The Opportunity:

Workhuman is changing the way the world is thinking about rewards and recognition. We are redefining what social recognition means in the workplace and beyond. Workhuman seeks a Vice President, Customer Acquisition, Retention & Advocacy to lead our customer acquisition marketing efforts in support of our sales organization across all stages of the customer journey – acquisition via demand gen, retention and advocacy. This person will own and lead demand gen, account-based marketing, field marketing, experiential (events), and all aspects of marketing that touch existing and future customers.  This senior level marketing role will work collaboratively with the VP of Brand Marketing to ensure total alignment with all brand messaging and activation elements. 

We are seeking a strategic marketing disruptor who can get things done. Our ideal candidate will be an entrepreneurial innovator with a solid marketing background with a proven record in driving profitable sales and working directly with sales teams and customers.

Our ideal candidate will have deep experience in driving profitable revenue via demand gen programming as well as an in-depth experience in experiential/event marketing.  In addition, the ideal candidate will understand what it takes to successfully market to large enterprise customers and have a deep understanding of the strategic sell to turn these customers into advocates. This person will be customer-centric, strategic and understand how to support sales organizations with innovative marketing. You are able to pull together cross functional teams, you have the ability to drive customer awareness, acquisition and subsequent advocacy. You are a powerhouse leader with the ability to teach, motivate and lead a strong marketing team. You are agile, collaborative, confident and driven but also have the humility to listen to the customer and others around you before making decisions.

Reporting to: Chief Executive Officer

Location: Framingham, MA

What You Will Be Doing:

  • Develop and implement fully integrated and targeted customer acquisition marketing plans to support sales initiatives and priorities
  • Lead all marketing initiatives to drive targeted customer awareness, acquisition, retention and advocacy in support of the sales team.
  • Oversee and lead all demand generation, field marketing and experiential (events) activations - all aspects of how our brand connects with customers virtually or face-to-face
  • Oversee all creative output
  • Work collaboratively with the VP Brand marketing to align on all brand messaging and activation plans
  • Collaborate cross functionally with strategic sales and enablement teams
  • Oversee all reporting, measurement and analysis of all activation results

The Skills You Will Bring:

  • 20+ years of senior marketing leadership experience
  • Bachelor’s degree or equivalent preferred
  • B2B experience in technology, software, or data-driven business segments
  • Proven strategic leadership in creating and implementing effective customer marketing acquisition & retention strategies and activation plans
  • In-depth knowledge/experience in acquiring and retaining large enterprise-level customers via fully integrated demand gen and ABM efforts (direct mail, social, trade shows, etc.)
  • Proven results in driving brand awareness, relevancy and profitable results
  • Proven ability in understanding and working with sales teams in the field
  • Entrepreneurial spirit, agile, willing to pivot, try new things and test to success
  • Team-oriented individual with proven skills in inspiring and leading high performing teams and working collaboratively with other senior level colleagues
  • Excellent communicator (written/spoken) and presentation skills
  • Positive attitude and energy 

Who We Are:

Culture creators. Visionaries. Innovators. Game changers and changemakers. A Unicorn or two … That’s who we are at Workhuman®. We love what we do because we’re shaping the future of work – and the world – through our people and global technology. We’re building cultures of gratitude and human connections for leading global brands – and that starts with our own. Here you can be yourself, learn and grow with some of the best people you’ll ever meet. Be inspired to do your best work, celebrate life’s most meaningful moments and truly experience the benefits of an award-winning workplace and caring culture rooted in respect and gratitude. This is the place where you can make a positive difference to colleagues, customers and the world every day. You might just be the next human we’re looking for – because all the things that make you human and unique are the very reasons you belong here!

The Company:

Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.

  • Workhuman® is used by millions of employees across 160 countries.

  • Our core values are; Respect, Determination, Innovation and Imagination.

  • We are #2 Great Place to Work in Ireland for the 2018 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe.

  • Check out our state-of-the-art offices in Framingham, MA and Dublin, Ireland. 

Perks & Benefits for our Happy Healthy Humans:

  • Comprehensive Health Plans 
  • Fully paid parental leave (12-week maternity/4-week paternity) effective day 1
  • Peer-to-peer recognition program 
  • 401(k)
  • Tuition Reimbursement 
  • Commuter bus from downtown Boston
  • On-site fitness center
  • Wellness rewards and reimbursements
  • Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…) 
  • Regular celebrations for employees, families and special guests

Employee Testimonials

Lynsey MacGowen
UI/Branding Designer

I love working in Workhuman because I am given so many opportunities to develop in my career. There are always great opportunities to develop and grow here.

Lauren Spencer

I still pinch myself to see if this is real. I have the best colleagues and I'll do anything to support them, or help them learn and grow.

Navin ‘nuvs’ Jain
Director Product Management

I love working in a place with a strong collaborative spirit, giving me the room to try new techniques and learn from failures.

Daniyal Ahmed
Helpdesk Engineer

Because here I am treated as a Human rather than a number.

Jillian Gregoriou
Customer Success Coordinator

I love my teammates so much that even though we spend all day with each other we go out after work, have game nights on the weekends, go on vacations together, and attend each other’s weddings.