Indigo: UX Copywriter
500 Rutherford Ave, Suite 201
Boston, MA 02129

Employee Testimonials

Jesse Deardorff
Cassandra Ball
Trudi Baker


About Indigo

Indigo improves farmer profitability, environmental sustainability, and consumer health by using natural microbiology and digital technologies. Using beneficial plant microbes and agronomic insights, Indigo works with farmers to sustainably produce high-quality harvests. We then connect farmers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and So Paulo, Brazil.

This copywriter would work within our Digital Agronomy productsan innovative area of the business that helps farmers better understand their crop and soil health. This includes Indigos new Carbon initiative, which gives farmers financial incentives to farm in more environmentally friendly ways; Indigo Fields, which uses geoinnovation tech to show farmers a living map of their fields; and other exciting products coming down the pipeline.

About the Role

You would own the copy, voice, tone, and standardization guidelines for all Indigo Digital Agronomy tools. As the teams dedicated UX Copywriter, you would work directly with your design partners to create seamless user experiences that feature compelling, value-driven copy, and youd team up with Product Management as a UX advocate to marry business requirements with user needs.

As a member of Indigos small but growing UX Copy team, you would also collaborate and meet regularly with your fellow copywriters to define copy best practices and workshop your writing. The ideal candidate for this position is passionate about language, eager to iterate, and ready to collaborate both within and outside of the UX Copy team.


Write, edit, and iterate on copy for Digital Agronomy products

  • Create copy that runs the gamut from microinteractions to landing pages to email notifications, and always look for room for improvement in our product language
  • Define information architecture to make sure content is organized and intuitive to the user
  • Be a copy advocate in meetings with cross-functional partners

Create voice, tone, and standardization guidelines

  • Conduct copy audits to assess the current experience, and give copy recommendations based on your findings
  • Create and adhere to a style guide that includes a tone map and guidelines for grammar and syntax

Collaborate with cross-functional teams to create strong user experiences

  • Ideate and execute designs with UX Designers
  • Understand product vision and business goals from Product Management
  • Align on technical feasibility with Engineering

Be a UX thought partner to your designers

  • Be involved in the entire life cycle of a projectfrom whiteboarding initial concepts with designers to polishing up final copy
  • Give usability feedback on designs, and provide copy expertise for your designers

Understand our users (and advocate for them!)

  • Hop on phone calls with farmers, conduct surveys, and review tracking data to understand user behavior
  • Use this user data to inform and justify copy decisions


  • Less is more writing approach; looks for efficiencies in language
  • Strong eye for detail
  • Able to write for multiple device types (primarily desktop and mobile)
  • Advocates strongly for the user; in-depth understanding of usability
  • Collaborative worker who can build consensus among stakeholders and teams
  • Comfortable educating teammates on Indigo voice and copy best practices
  • Able to multitask; thrives in a fast-paced, dynamic environment
  • Strong sense of ownership and pride in work
  • Extremely organized


  • 2+ years copywriting experience (for web/UX)
    • Experience working in a UX/Product environment required
    • Experience interacting directly with users required
  • Proven experience thinking holistically about voice consistency across products
  • Proven success identifying language needs and establishing a voice guideline

Indigo is committed to living our values, specifically creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow. As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.


Employee Testimonials

Jesse Deardorff
Jesse Deardorff

Our plan is focused on the growers and helping them achieve maximum profitability using a unique set of tools. On top of offering a dynamic product, developing relationships and partnerships with growers will be key to achieving our goals.

Cassandra Ball
Cassandra Ball

I love the lab culture of Indigo. It's great being surrounded by both hard-working and fun-loving people. Most of our experiments are challenging and having the support of coworkers throughout the day really makes it fun for me.

Trudi Baker
Trudi Baker

From the early days when the whole company consisted of less than 20 people, I remember EVERYONE would gather for lively brainstorming sessions, the founder of the company, bench scientists, data scientists, lab techs, an attorney - everyone participated and listened and learned from each other's experiences and opinions. Today Indigo is much larger, but this spirit of open communication and collaboration is still strong. We collaborate through our everyday work, through software like our online innovation exchange where we bounce ideas off each other, and through "hands-on" brainstorming sessions where we learn a new assay and some of the points which are most challenging and can share ideas about how to make it more efficient.