Job Post

Sr. Retail Marketing Manager

294 Washington Street, 9th floor
Boston, MA 02108
Sr. Channel Marketing Manager SimpliSafe is growing its retail team and looking to hire a Retail Marketing Manager. In this role, youll be responsible for leading and executing the retail marketing efforts within the US. Youll establish, build and cultivate relationships at all levels within retailer accounts and at SimpliSafe, delivering category leading, effective programs based on market insights. You will have full ownership of the retail marketing programs and projects. You will be the leader and expert in retail marketing, consistently planning, testing, and learning to better understand and communicate with our target customers at retail. Your work is influenced by customer data, and you are able to develop the appropriate plans that gather and provide the relevant insights needed to be successful. About you You believe that what you do helps people better their lives, and youre passionate about understanding how to help customers find the products they need. Transparency and collaboration are top values, and you thrive in a cross functional team environment. Youre proactive, inquisitive, and set high expectations for yourself and your work while expecting the same from your peers. Youre an excellent communicator, but also an astute, empathetic listener. Youre open minded, always happy to help others, and confident in all you do. What You'll Do
  • Partner with the Retail Sales team to identify, develop and deliver appropriate channelmarketing plans in support of broader retail goals.
  • Build a robust test & learn process that captures insights from programs, assets andpromotions in order to continuously optimize our marketing initiatives.
  • Leverage customer and channel insights to influence the customer journey, both onlineand in-store.
  • Develop, define and own the retail promotional strategy.
  • Partner with our DTC team to ensure plans are aligned and successfully complement ourbroader sales and marketing objectives.
  • Establish Retail Marketing KPIs, whilst continuously monitoring, adapting andoptimizing to our audience.
  • Partner with the sales team to develop a platform that will measure and report ourmarketing ROI.
  • Monitor and understand competitors within channel including placement, messaging, andpromotional strategies.
  • Drive retail merchandising, display, and retail communication strategies.
  • Develop strong relationships with retail partners, SimpliSafe stakeholders, andexternal agencies.
  • Manage the retail marketing budget for your accounts while tracking and reportingprogress accordingly.
Essential Experience and Skills
  • Experience in channel marketing with major retailers.
  • 6-8 years experience in marketing for a consumer product or technology company.
  • A self-starter and manager able to influence and lead.
  • Excellent communication and influencing skills.
  • A progressive, creative thinker with ability to adapt and scale.
  • Proven history of effectively managing external agencies and partners
Category: Marketing

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SimpliSafe is an award winning wireless IoT company that is disrupting the home security market headquartered in Boston.

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