: Sr. Marketing Manager, Canada - Remote
275 Wyman St
Waltham, MA 02451

Employee Testimonials


Who We Are: The Senior Marketing Manager role for Canada is an integral position located within the North American line of business! Working closely with our global marketing counterparts, the NA marketing team is collectively responsible for driving the customer strategy for our local markets, inclusive of integrated marketing and channel campaigns. We keep the customer at the center of everything we do, favor a strong balance of analytical and creative thinking, and consistently strive to deliver the utmost value for our customers and the Vistaprint business overall.

What You Will Do:

  • Strategic marketing lead with the responsibility of setting the strategic direction and goals for Canadian marketing, including the creation and execution of a strategic roadmap aimed at achieving our financial and strategic business goals
  • Develop a strong understanding and connection with our Canadian customers, as well as the competitor landscape
  • Manage business performance of the Canadian market, utilizing complex data to measure and ultimately impact performance trends
  • Ownership of Canadian marketing budget to be managed with a strong focus on return on investment, as well as managing a set budget to drive strategic goals
  • Collaborate with teams across the organization including brand strategy, channel marketing, creative, product and pricing groups to build integrated marketing plans for our Canadian customer base
  • Test into expanding our current marketing portfolio to include new opportunities, channels, local sponsorships within Canada, etc.

Your Qualifications:

  • Bachelors degree in Marketing, Communications, Business, Economics, Mathematics or other related fields
  • 8+ years of experience in e-commerce marketing, ideally across a variety of online and offline marketing channels
  • Deep Knowledge of Canadian market
  • Experience owning a sales target and management of a marketing budget
  • Proven knowledge of both direct response and brand level marketing, with ability to drive results in both areas
  • Analytical thinker who leverages data to develop marketing plans aimed at driving new customer acquisition and increasing the lifetime value of our existing customer base
  • Self-starter and a bias towards action, with strong attention to detail and ability to juggle multiple complex projects at once.
  • Excellent interpersonal skills and demonstrated ability to work well both independently and in a team setting.
  • Proficiency in MS Office, Excel, Word, PowerPoint

Nice to Have:

  • Experience marketing in both Canadian English and Canadian French

Why Youll Love Working Here:

At Vistaprint, we put great importance into the wellbeing of our employees, which is why we offer perks that ensure a phenomenal work/life balance. Perks include flexible schedules, work from home capabilities, and very generous time off, including our unique sabbatical-like program, Vistabreak, to name a few!

About Us:

As an e-commerce powerhouse, Vistaprint is a dynamic organization that maintains an exciting, entrepreneurial culture. With founder Robert Keanes return as CEO, weve renewed our focus on empowering and helping small businesses. To do this, we create customer value (and delight) through accessible, cutting-edge technology. We thrive on providing opportunities for exploration, collaboration, innovation and growth for both our customers and our team.

Equal Opportunity Employer (all Locations):

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.


Employee Testimonials

Adam Lawless
North American Public Relations Lead

I’ve worked in a variety of environments throughout my career and I’ve always been told that having work-life balance was a priority. Not until coming to Vistaprint have I seen this ideology followed through on and put into practice so effectively and passionately with ample paid time off and work-from-home opportunities. I see Vistaprint as an extended family, but we never forget that each team member has a life and family outside that needs as much attention and care. I look forward to coming to work each and every morning. But more importantly, I know that when I’m needed at home, I’m able to put my full attention where it’s needed.”

Andrew Holmes
Sr. Analyst

Vistaprint has a culture that allows me to feel psychologically safe to communicate honestly, I am enabled to share and receive feedback early and often. With regular touch bases with my manager, I can control my development, finding opportunities to take on projects that challenge me to work on areas of improvement or/and showcasing my strengths.

Sebastian Klapdor
Chief Data Officer

What stands out to me the most about Vistaprint is the culture of entrepreneurship, collaboration and putting the customer first. It feels like a $1.5bn startup with quick decision making, a fail-fast approach and agile teams that can pivot when something doesn’t work out. 

Veronica McCarthy
VP, Technology

Vistaprint is going through a transformation, and we are using technology in new and unique ways to deliver jaw-dropping value for our customers. The work of the technology team is the engine that is driving Vistaprint’s success now and into the future as we build and maintain flexible, scalable cloud-based microservices architecture using APIs. Our tribe and squad structure gives the technology teams autonomy to determine their own roadmaps and how they will achieve their goals using innovative strategies.  We work backwards from customer outcomes and experiences to drive our roadmaps. We are a community of builders creating the next generation of ecommerce in mass customization a reality.