SimpliSafe is currently seeking a Data-Driven Digital Marketing leader to join our team in Boston. It's an amazing time to join SimpliSafe as we continue shaping the future of the smart home and redefining the home security space. You will own the strategy, execution, and management of all paid search, digital, and social campaigns to drive customer acquisition.
You will manage a massive marketing budget, and a hungry team. You are an analytical thinker who is data driven, with a can-do attitude and flexibility to accommodate our evolving business needs. Being able to test, adjust, and launch experiments and initiatives in a high-growth environment will be critical.
The role will be responsible for setting up, analyzing, optimizing, and growing data- driven digital advertising campaigns. Your findings will directly influence how we target more consumers to let them know theres a better, smarter, and more affordable way to protect their families and their homes.
What youll do:
- Manage the team that runs all paid digital channels to acquire new customers and grow brand awareness
- Drive execution and continuously evolve strategic recommendations based on data-driven insights
- Partner cross-functionally across the organization to develop strategies & programs that will drive larger scale awareness, acquisition and activation
- Work closely with creative strategy team, ecommerce team, engineering, product, and retail teams to drive efficient growth
- Be responsible for the performance of one of the largest digital marketing budgets in the industry
- Use statistical modeling, automation, and deep-dive data analysis to better target customers, optimize spend, and improve performance
What youll need:
- Detailed understanding of all the major platforms (AdWords, GDN, Facebook, etc.).
- Full understanding of the digital and social ecosystem and how brands should participate in an authentic way
- Excellent communication, collaboration, and organizational skills with meticulous attention to detail
- Entrepreneurial mindset
- A no-ego, humble attitude
- Bachelors degree in relevant discipline
- 8+ years of experience in driving performance focused digital marketing programs, including SEM and social
SimpliSafe is a leading innovator in the home security industry with one mission: to make every home secure.
We believe in democratizing home safety. As our co-founder Chad Laurans aptly put it, You shouldnt have to ask for permission to secure your home. You should be able to do it yourself.
SimpliSafe protects over 3 million Americans and were growing at a rapid pace. We pride ourselves in being daring innovators, humble cooperators, and data-driven thinkers. We go wherever the best idea leads us, work selflessly to get the best outcomes for our customers, and constantly analyze & reevaluate our efforts.
At Simplisafe, we place an emphasis on a no-ego, collaborative culture. From the top down, we all work together to solve the difficult challenges within the home security and IoT industry. We have recently been named in Built In Bostons Best Places to Work in 2019 list and in Wealthfronts 2019 Career Launching Companies list. Like our products, we are constantly evolving to provide the best employment experience possible. If Simplisafe sounds like a company youd enjoy working for, wed love to hear from you!