Sr. Industry Marketing Manager
Were looking for a dynamic and experienced Senior Solutions Marketing Manager -Healthcare or Finance Vertical, to help drive awareness and adoption of our leading next-generation endpoint security solutions within critical verticals. In this key role, you will work closely with Sales, Marketing Communications, Demand Generation, and Threat Analysis Unit to drive differentiated industry reports, thought-leadership materials and marketing campaigns.
Carbon Black is a fast-paced environment, and we are seeking someone in this role who can be innovative, rally a team, and make amazing things happen.
What Youll Do
Own the value propositions and core content for key industries starting with finance and healthcare
Develop compelling messages that speak to the unique needs of buyers in these industries, reaching targets in non-traditional ways
Understand the key security issues facing each industry including regulations, compliance, industry mandates and serve as industry spokesman
Build joint sales & marketing programs across digital, field, and ABM that deliver results within verticals and achieve a demonstrable ROI
Lead sales enablement activities & provide channel marketing support within healthcare /financial verticals
What Youll Bring
5-7 years of B2B software marketing experience to finance or healthcare companies
Tech savvy team player and team leader with the ability to positively influence without direct authority to drive deliverables
Experience developing customer-facing content for a SaaS / Cloud business
Bonus points for: Security industry experience and/or MBA
Ideally, we'd love this person to sit in our Waltham Headquarters, but for the right candidate, this position can be 100% remote (US).
Why you should join us
Carbon Black is a leader in endpoint security dedicated to keeping the world safe fromcyberattacks. With more than 5,000 customersincluding 34 of the Fortune 100the opportunities here are massive and exciting.
With 1,200+ employees, offices across the world, and the best-of-the-best tools for collaboration from anywhere, now is an ideal time to become part of the CB Team. See where you fit best at Lifeatcb.carbonblack.com.
Carbon Black, Inc. is an EEO/AA employer. Carbon Black is an inclusive employer that believes in workplace equality, supports diversity, creates a welcoming environment, and respects the unique qualities each individual brings to the company.